Blogger relations panel at Convergence08 Photo credit: Raul on Flickr
I have been asked to sit on a panel at the upcoming Making a Scene Conference that will be taking place at Granville Island from November 13-16, 2008. I’ll be talking about “The New Face of Marketing: Facebook, text and the bloggers’ world,” alongside Rebecca Coleman, Simon Ogden (of The Next Stage) and Rob Parker (YaYah Studios).
My participation was made possible by Rebecca Coleman of Titania Productions. She also contributes to a blog (where you can find my interview) and podcast about marketing for artists and small business. I’m looking forward to the panel and delving into a whole other realm of social media for this specific industry.
I think I’m a bad iPhone owner. I haven’t upgraded, I don’t have a data plan (meaning, it’s a jailbroken, first gen), but truth is – it’s working just the way I need it to. I decided to try out a video recording app since my Flip Camera seems to think it’s full even though there are no files on it (but that’s a whole other blog post).
I took this quick video at the beach yesterday as I evaluated the “iPhone Video Recorder” app.
iPhone Video Recording. Warning: John is topless.
Watching Phaedra spin
Getting the video off my iPhone wasn’t seamless, but it was easy. I usually open up Image Capture to scoop photos and video onto my computer since that way you can pick the photos you want to import, as opposed to iPhoto which just imports all. However, I couldn’t find these video files (saved at mp4’s). I then went go to the app and choose “share”, then I could choose to send the video to myself by email (or upload to YouTube).
Of course this was before I discovered that the folks who made the app, DreamCatcher, released a “to Mac” file transfer utility. The video app was launched in the spring and since then have done several updates, including the ability to make your own signature (registered users only). They have also made a sound recorder.
The app is good, the quality is as-expected, and as John said while watching the video record and encode; “Sometimes you really underestimate the computing power of the iPhone.”
It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month.
The event will also be a chance for you to meet your hometown’s best brewmasters – Kerry Scarsbrook & Gord Rickards, creator of Rickard’s Red. Gord created his ‘Red’ brew in 1985, and it’s now the number one selling red beer in Canada. They’ll explain the brewing process and share some cool stories from their amazing careers.
To add to the history-theme of the event, Molson Brewery founder John Molson’s great-great-great-great-grandson, Geoff Molson, will also share with you his family ties to the Canadian tradition of brewing. Geoff’s a seventh-generation brewer, and is excited to meet Vancouver social media experts – he’ll speak to how his family’s company has evolved, which started by serving beer in Montreal 222 years ago (before the internet).
Some quick facts about beer and/or Molson in Vancouver that I could find:
– In 1901, The quarters of the Vancouver Board of Trade were on the second floor of the Molson’s Bank Building, which went up in 1898 and stood where Harbour Centre does today, at the northeast corner of Hastings and Seymour. (Molson’s Bank had started in 1855 in Quebec, was taken over in 1924 by the Bank of Montreal.) [VancouverHistory]
– In 1958, Lucky Lager Breweries was acquired by Labatt’s, and Molson’s bought out the American-owned Sick’s brewery and became a major player in B.C. with a plant at the south end of Burrard Bridge. [VancouverHistory]
– In 2007 Matthew Good performed for a small group of contest winners at the brewery on Burrard. [Miss604]
– In 2008 Molson is named the official beer of the Vancouver 2010 Olympic Games. [TheProvince]
Embracing bloggers and online content creators when it comes to marketing it always a good idea in my opinion. We’re all going to write about it (even though we have no obligation to) and there will probably be hundreds of photos up on Flickr after that evening as well. Either way, we’re talking about it already and are looking forward to being wined and dined.
Over the last few months I’ve found that my interviewer to interviewee ratio has balanced out. We’ve done fewer podcastinterviews however I’ve ramped up the blogger profile series. Also, my TV and radio interviews have steadied (the most recent being Urban Rush in July) while print has almost skyrocketed (with two 24 Hours covers this summer).
With so many projects on the go, and so many people interested in what we do here’s a quick list of recent interviews and coverage since I’d love to promote those who take the time to chat with us. We’re very grateful for all of the exposure.
Upcoming interviews include Hanson on Tuesday for E!Online (and I’ll have the lovely Keira-Anne with me as well) and the following week, my favourite punk-ska band of all time, Less Than Jake. Both band interviews will take place at the Commodore.
I’m also looking for more bloggers to profile in my series so please drop me a note if you’d be interested.
