Cadbury Likes for Bikes


Wednesday, April 13th, 2011 — 2:05pm PST
Comments 2

It was two months ago to the day that I flew 15 hours from Vancouver, to London, then Accra, Ghana in order to take part in the delivery of over 4,000 bicycles with Cadbury.

Day One in Ghana

Following a successful virtual campaign called “The Bicycle Factory“, these real bikes were delivered to rural villages in Ghana thanks to the online participation of Canadians.

Cadbury Bicycle Factory

I was along for the ride to meet village officials, school children, Fair Trade union operators, and workers with organization such as Care International. To say that it was eye-opening is an understatement and I believe the depth of my experience still hasn’t hit me.

Day One in Ghana

Cadbury Bicycle Factory Cadbury Bicycle Factory

Along with Darius Bashar of Toronto, Cadbury representatives, Bicycle Factory contest winners, and the band “San Sebastian“, I took part in bicycle dedication ceremonies. I hung out with enthusiastic children who, thanks to Fair Trade and partner organizations, can focus on their school work and their futures, above all else.

Cadbury Bicycle Factory

Cadbury is currently running a campaign on Facebook where they’re trading “Likes for Bikes“. For every “Like” they get, they’ll put together a new bike part. 100 bike parts equals a bike that will be built and once again sent to a student in Ghana.

Day Two in Ghana - Nsiana

Why bikes? Some school children (from very young ages) walk 5-10 kilometers a day on a dirt road to get to school. Bikes allow them to get supplies and water for their families, travel beyond their villages, and simply get an education.

Day Two in Ghana - Nsiana

Parents and village leaders emphasized that while cocoa drives their economy and gives them jobs, the children must be in school. With Easter coming up and chocolate being on the minds of many, you have the chance to give back to the source and support these communities by giving them your “Likes for Bikes“.

Cadbury Bicycle Factory

Read all of my posts that were published from Africa and my photos are on Flickr although more will be added next week when The Bicycle Factory opens up once again.

Disclosure: I was not paid to take part in The Bicycle Factory or to supply any of its coverage. Cadbury did cover my travel to Ghana. All photos were taken with the permission of the village officials, parents, and teachers.

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2 comments

  1. serra says:

    What an awesome program. I liked!

  2. Muckymoo says:

    Wonderful program by Cadbury. Another reason to buy plenty of Cadbury cream eggs this Easter!!

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