Joe Fresh is a brand typically associated with Superstore that produces clothing for men and women. They’ll be hopping outside of the giant green box and launching a flagship store in downtown Vancouver this month, bringing more fashion options to the entertainment district.
On October 16th they’ll be celebrating their grand opening with one giant street party outside of 540 Granville Street. This will include free concerts from Mariana’s Trench, Divine Brown, Stereos and Sweet Thing — some of the country’s hottest acts right now.
Things will kick off around 2:00pm and go until 6:00pm on Granville between Pender and Dunsmuir. Follow @JoeFreshStyle on Twitter for store opening announcements, events, and the latest from Joe Fresh.