Lawson has over 20 years of experience in the local health club business and will ensure that Club 16 is affordable and comfortable for both men and women. Trevor Linden, one who doesn’t lend his name easily to events, promotions, or businesses, said he feels really good about this venture. “I realized that our values were very much aligned and we could be a really good partnership.”
Linden noted that physical fitness is mental fitness and it’s something he’s very passionate about. “It’s something that I feel is very important for everyone and important for me. So that really fit.”
The first location will be in Coquitlam, launching in January of 2011. The starting base price point is $15 a month and Lawson does not anticipate that that will go up.
Lawson noted that only 16% of the population in North America works out and by bringing more value to the fitness club experience, they hope that Club 16 will be a part of a bigger movement. “We really want to appeal to a wide variety of people in an intimidating atmosphere,” said Linden.
Club 16 will be 20,000 square feet of fitness space including 100 cardio machines, free weights, strength machines, circuit training, and a retail space for Trevor Linden branded apparel. “We’re going to keep it with the basics and give people a lot of it,” added Lawson who said they want to make sure there is an abundance of machines (elliptical etc.) to reduce wait times.
Linden also hopes this opportunity can also boost and revive the Trevor Linden Foundation, generating some funds for the charity through this business. Linden said he will be very involved with Club 16, stating “I don’t just want to have my name there and have nothing to do with it.”
When it comes to local sports stars lending their names to fitness clubs, Linden is not the first. It was announced earlier this year that Fitness World would now be Steve Nash Fitness World, named after NBA MVP Steve Nash. “Steve is a guy that I respect and admire a lot,” said Linden. “I don’t see us competing, I think we’re offering different products… …Steve offers a larger variety of services and I think that our clubs will be a little more simplified.”
You can start signing up for your Club 16 Trevor Linden Fitness membership this October on the second floor of Coquitlam Centre.