Yellow Pages Custom Delivery


Tuesday, October 20th, 2009 — 9:48am PST
Comments 13

The Yellow Pages phone book directory is set to be delivered to homes and businesses this fall and they’ve got a new way of going about it.


Image source

In this digital age, people are just no longer looking to paper directories for their information. To accommodate this yet still supply the printed version for those not online, Yellow Pages has come up with a Custom Delivery Program:

Since June 2009, Yellow Pages Group offers to residential consumers a Custom Delivery program which allows them to select their Yellow Pagesâ„¢ directories and/or to be removed from the distribution list. To access this program, consult www.ypg.com/delivery.

The Vancouver deadline to remove your name from the delivery list is November 19th and you can do so easily, by clicking the link above and entering your contact information.

Now that we have the books sorted out, Yellow Pages also has their mobile site for digital users, mobile.yp.ca. They compliment this with YellowPages.ca Blackberry®, Apple iPhone™ and Google™ Android™ applications as well.

I know that I see stacks of unused books lining our building’s lobby walls each year and that the waste had to stop. I also know that my Oma still uses the Yellow Pages book and I wouldn’t want her to be without the printed copy.

Story source: YellowPages press release via email blast.

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13 comments

  1. Jorden says:

    Just had 5 of these delivered to the office and we only have 5 employees! Glad that they are doing this as we still have 4 in the plastic wrap from last year.

  2. Peter vT ~ @PvT says:

    Our company has pulled back advertising in the yellow pages in a big way. We were paying $5500 a month, even though we reduced the ad sizes every year. Their prices just kept going up and throughout the years they added all those additional books and that was just more additional cost for the advertiser. Basically just made us angry. Now 80% of that money is redirected to other forms of marketing.

  3. Dara Sklar says:

    I’m sooooo thrilled about this – thank you for sharing this information. Online searches are the only ones I do!

  4. rob says:

    I’m glad the opt-out option is being offered, but I am confused about the timeline. The report says that the new Yellowpages are being distributed this fall and that the deadline to remove your name from the delivery list is November 19th. But the Yellowpages website says that: Requests placed within less than 60 days of the initial delivery date will only be valid for the following year.

    Is it too late to opt out for this year’s distribution?

  5. Jenny says:

    I’m glad they have this option. I haven’t used a phonebook in about 6 years. I do all my searches online

  6. @Rob – in actual fact, depending on where you live, Yellow Pages directories get delivered at different times. For example, in Vancouver, the directories get delivered in February, while in Montreal, they get delivered in September (don’t quote me on that, I’m going by memory).

    So, to answer your question, it depends on where you live and when your directory gets delivered. However, either way, if you don’t want to receive the book, you should opt out, that way it’s already done for next year if it’s too late for this year.

  7. Kimm says:

    I’m happy that they have this option as I do a lot of my searches online but I still like having the paper format around.

    I find the online searches handy but the info is not always correct. For example: Online my current landline number is listed under my info and its former owners. Yet in the phonebook the number haven’t been listed since 2007.

  8. Darren says:

    Before we give them too much credit, let’s remember:

    * It took them until halfway through 2009 to implement this program. Forgive the unintended pun, but the writing has been on the wall for at least five years on this shift.

    * It’s opt-out, when it absolutely should be opt-in. What fraction of Canadians will go to the trouble to opt-out?

    And lastly, do they really need a (instruction-free, I might add) captcha on the opt-out page? That’s yet another barrier to the process, and something plenty of older Canadians may never have seen.

  9. […] I read on Rebecca’s site that the Yellow Pages Group has finally implemented an opt-out option. They’ve framed it, […]

  10. paul says:

    you can also place a red dot on the inside of your mailbox if you don’t want unaddressed junk mail – to remove even more wasteful paper from being delivered to your home!

  11. just me says:

    Paul – unfortunately, that red dot doesn’t do much. Most of the flyers and such that you receive in your mailbox aren’t “junk mail” – the advertisers have paid a few for delivery, and as such they are considered actual mail by Canada Post and they MUST be delivered. I worked a summer doing this hateful job, and Canada Post was very specific that “no junk mail” signs do NOT apply to this type of mail.

  12. Kyle says:

    And why do we have to opt out? The Yellow Pages isn’t a mandatory service of any sort. They should be asking us to opt in. Fat chance I’m going to lift a finger to get myself off their list.

  13. […] out Miss 604′s article on this from last year: http://www.miss604.com/2009/10/yellow-pages-custom-delivery.html I also borrowed her picture […]

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