Parsing through my Delicious links this morning I came across two articles that John sent me (yes, I become giddy when I notice my husband tagged something for me in Delicious).
The title of the first bookmark was “Blogs More Relevant Than Ever” and the next one, right on top of that listing was, “Blogs are so over”. The interesting thing is that they are both referencing a Wired article by Paul Boutin.
Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.
Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter. [Wired]
Let’s start with the seemingly glass half empty post from Mathew Ingram, quoting the Wired article with his tongue way in his cheek:
To tell you the truth, Iâ€™m kind of surprised that Paul didnâ€™t put a headline like â€œTwitter and Facebook have killed bloggingâ€ on his piece. Things are always killing other things in the kind of world Boutin describes. And what evidence do we have that blogs arenâ€™t the place to be any more? Just this: Jason Calacanis quit blogging and moved to an email newsletter, and Robert Scoble is mostly doing video posts and Twittering. So there you have it. Case closed.
Then there’s the post by PureBlogging, which quotes yet another response to the Wired article, from Dwight Silverman, “Are Blogs Obsolete?”:
Like any other publishing medium, blogging is a tool for getting information to other people. The fact that other ways of doing it have come along doesnâ€™t mean blogging doesnâ€™t belong in your toolbox. Itâ€™s still an effective way to communicate ideas, news, images, video, audio. It remains a simple and powerful way to not only share your thoughts, but point others to valuable info and insights elsewhere on the Web.
I couldnâ€™t have said it better myself. Blogs are not obsolete. You know why? Because I still read them everyday. I still write for them nearly everyday. And so do countless others (that probably includes you). If you ask me, blogs are more relevant than theyâ€™ve ever been, because they are more mainstream than they have ever been.
I’m starting to see a pattern here. First, blog about how blogging is dead. Next, watch all the bloggers blog about how blogging is not dead. Sit back, and watch blogging thrive and have your post spread like wildfire through the blogosphere.
Here’s an update that Mathew Ingram made to his post:
Seamus McCauley calls Boutin’s post “flagrant flamebait,” which I think is probably true. And I fell for it 🙂 And so did Tish Grier.
Translation, the post was asking for controversial discussion (being “flame bait”) so that people would blog about it for better or worse.
I have been noticing changes in blogging patterns – at conference there are more Tweets than live blogs and those who write uber personal posts are being unfollowed on Twitter or blasted for sharing too much information, although this is really where blogging go its start isn’t it? That’s even how the Wired article begins.
I think blogging is changing (not dead); it’s evolving into something much bigger, allowing for more applications and tools to emerge in the online realm. It’s changing the conversation and allowing for more of a two-way street; you and your audience, wired and mobile, on and offline. In that regard, I’m pretty glad this article came to be.