IMC Live Blog: Monitoring Website Performance

Comments 3 by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.”

Anil Batra @ IMC

From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goal.”

Anil is saying marketers need to determine business goals, have a road map to anywhere. What is the purpose of your site? What do you want users to do with your site? Who are the visitors? What do you want them to do once they leave the site? Have a clear vision and be accountable.

When analyzing the effectiveness of a web presence, look beyond visitor numbers. Success needs to be measured in so many different ways.

What is the business and what are you trying to drive? You could get 100,000 impressions on your website but the bounce rate is 90% – would this fit your goals?

“All KPIs are metrics but NOT all metrics are KIPs.” KPIs provide a view into the business and are tied into business goals.

I’m just reading up on Anil via his blog and have found some interesting white papers he/his company have produced.

Anil’s focus is on doing more with stats; how to manage numbers and information that you gather with analytics and what you need to grasp as good data for a campaign. Cost per visitor? Percent of new visitors? Ratio of returning visitors? Conversion rate? Try not to be blinded simply by certain numbers.

Read all of my IMC posts and view my Flickr photos

Current Contests on Miss604
*All contests are open to residents of Canada only, unless otherwise stated. Contest timelines are published on each individual post along with entry methods. Some contests may only be open to those 19 years of age and older. Winners are announced on the contest blog posts. Contest policy »

3 Comments  —  Comments Are Closed

  1. DaveThursday, September 11th, 2008 — 6:30pm PDT

    I was at the IMC today and found this to probably be the best session, followed by the Google Website Optimizer session by Tom Leung.

    We’ll have to catch up sometime tomorrow Rebecca


  2. Anil BatraFriday, September 12th, 2008 — 9:13am PDT

    Thank you Rebecca for posting a recap of the session.
    Dave, I am glad that you found this session helpful.

    Please feel free to contact me at batraonline at if you have any further questions or would like to discuss more about this subject.

    Rebecca, can I use the picture on my blog?
    (Also you are missing a w in the first link to my site,

  3. Miss604Friday, September 12th, 2008 — 9:20am PDT

    @ Dave – Yes, please come find me! I’ll be the one blogging on a MacBook… that has a Miss604 sticker on it hehe.

    @ Anil – Certainly, although please link it back to its source on Flickr – thanks!

Also on