The Canadian Internet Marketing Conference (“CIMC”) is coming up March 28th to March 29th, 2015 at Quest University in Squamish, BC. Why I am Speaking on a Panel Let’s face it, the thought of “internet marketing” doesn’t always conjure up the most pleasant feelings as pop-up ads, spam email, and unwanted selling opportunities come to […]

Let’s face it, the thought of “internet marketing” doesn’t always conjure up the most pleasant feelings as pop-up ads, spam email, and unwanted selling opportunities come to mind. However, there is a very good side to internet marketing, and it’s the bigger, better side. The side where a campaign raises thousands for a cause, where […]

Read all of my IMC posts and view my Flickr photos The last two days at the Internet Marketing Conference have been great. I learned that companies are using their websites and what most of their goals might be, that many marketers do not yet know the value of social media and SEO (or they […]

Continuing my live blog coverage of the International Internet Marketing Association’s conference, the IMC, we’re now onto tool demos. First up is the SEO Browser, developed by two Calgary companies, which helps you optimize your website for search engines. Jeff Nelson of Anduro is presenting. Simply go to SEO Browser, enter the URL of a […]

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]