Read all of my IMC posts and view my Flickr photos The last two days at the Internet Marketing Conference have been great. I learned that companies are using their websites and what most of their goals might be, that many marketers do not yet know the value of social media and SEO (or they […]

Continuing my live blog coverage of the International Internet Marketing Association’s conference, the IMC, we’re now onto tool demos. First up is the SEO Browser, developed by two Calgary companies, which helps you optimize your website for search engines. Jeff Nelson of Anduro is presenting. Simply go to SEO Browser, enter the URL of a […]

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups. The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my […]

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re […]