Archive for the category "marketing"

SMEI Social Media for Marketing

Comments 4 by Rebecca Bollwitt

I was up at 5:30 today to prepare for a seminar I was to attend for my “day job”. The theme was “Social Media for Marketing” and was put on by SMEI (Sales and Marketing Executives International). There were many non-members in the room, including myself, and already being well versed in the social media […]

CaseCampVancouver3 Live Blog

Comments 10 by Rebecca Bollwitt

Tonight I’ll be at the Lamplighter in Gastown attempting to live blog an event that’s new to me. From my understanding it’s like DemoCamp meets marketing, but there’s much more to it than that. Every presenter will get a few minutes to talk about their product and present a case to the group. For presenters […]

Social Media 2.0 New News Releases

Comments 5 by Rebecca Bollwitt

It was two years ago that I came across the Social Media Press Release and Newsroom template. At the time it was innovative and truly the standard that businesses and news organization have should strived to achieve at the time. Making your news searchable and even news-worthy is key, it’s also crucial to engage your […]

The Blogging Sponsorship Scandal

Comments 29 by Rebecca Bollwitt

Bloggers have the power to publish their opinions and information to the internet and with a good following and decent readership traffic, they have a lot more influence than you’d imagine. They can promote causes, spread news like wildfire and even catch a thief so why is it that it’s super tough for a respectable […]

The Brother Printer Test Drive Begins

Comments 12 by Rebecca Bollwitt

A little while ago local blogfather and marketing sensei Darren Barefoot approached John and me (along with a handful of other lucky social medialites) to see if we wanted to test drive a Brother printer. It’s no secret that if you want to give us free things in exchange for reviews, blog posts, our thoughts […]