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Archive for the category "marketing"

Internet Marketing Conference: Welcome to Panel Day

Comments 10 by Rebecca Bollwitt

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups. The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my […]

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IMC Live Blog: Monitoring Website Performance

Comments 3 by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]

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IMC Live Blog: Engage Community With Your Brand and Enterprise 2.0

Comments 3 by Rebecca Bollwitt

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re […]

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Internet Marketing Conference Live Blog: Good Morning

Comments 12 by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on […]

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Brew 2.0 Molson's Event for Online Content Creators

Comments 11 by Rebecca Bollwitt

It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month. The event will also be a […]

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What's the Deal with Advertising These Days

Comments 6 by Rebecca Bollwitt

Photo credit: 604Photos on Flickr Real estate blogger Matthew Collinge first brought this ad (left) to my attention. He asked on his blog, “what is this picture selling?” As Matthew points out in his post, the photo is an ad for a development in Surrey. I’ve noticed this a lot around town lately. The seemingly […]

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Convergence 2008 Day Blog

Comments 9 by Rebecca Bollwitt

I’m going to call this a day blog as I won’t be live blogging per se, moreso collecting thoughts, sharing links, and posting information throughout the day. Right now on the Convergence 2008 main stage Grant McCracken is talking about Digital Cultures: McCracken looks at the places where culture and commerce, anthropology and economics meet […]

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Third Tuesday with Darren Barefoot Live Blog

Comments 8 by Rebecca Bollwitt

Welcome to Third Tuesday at Century Restaurant in Vancouver! The wifi is spotty at best so the majority of this post may not be live. Tonight’s speaker is Darren Barefoot who will be talking about “Getting the Attention of the Web’s Influencers”. Update: Darren introduces his company, Capulet Communications and one of its facets which […]

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Convergence 2008 Digital Marketing and Communications Forum

Comments 5 by Rebecca Bollwitt

Just as soon as my social media dance card cleared up, I’ve been busy booking new events, getting involved in more media sponsorships and being sought out for speaking opportunities. My next speaking engagement will be on a panel at the end of the month during the Convergence conference. Cossette West invites you to attend […]

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SMEI Social Media for Marketing

Comments 4 by Rebecca Bollwitt

I was up at 5:30 today to prepare for a seminar I was to attend for my “day job”. The theme was “Social Media for Marketing” and was put on by SMEI (Sales and Marketing Executives International). There were many non-members in the room, including myself, and already being well versed in the social media […]

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