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Archive for the category "marketing"

IMC: Thoughts, Reflections, Heading Home

Comments 3 by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos The last two days at the Internet Marketing Conference have been great. I learned that companies are using their websites and what most of their goals might be, that many marketers do not yet know the value of social media and SEO (or they […]

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IMC: Tool Demos and More Panel Goodness

Comments 1 by Rebecca Bollwitt

Continuing my live blog coverage of the International Internet Marketing Association’s conference, the IMC, we’re now onto tool demos. First up is the SEO Browser, developed by two Calgary companies, which helps you optimize your website for search engines. Jeff Nelson of Anduro is presenting. Simply go to SEO Browser, enter the URL of a […]

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Internet Marketing Conference: Welcome to Panel Day

Comments 10 by Rebecca Bollwitt

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups. The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my […]

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IMC Live Blog: Monitoring Website Performance

Comments 3 by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]

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IMC Live Blog: Engage Community With Your Brand and Enterprise 2.0

Comments 3 by Rebecca Bollwitt

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re […]

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IMC Live Blog: Social Media Marketing Success Stories

Comments 4 by Rebecca Bollwitt

After this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”. I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to […]

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Internet Marketing Conference Live Blog: Good Morning

Comments 12 by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on […]

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Brew 2.0 Molson's Event for Online Content Creators

Comments 11 by Rebecca Bollwitt

It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month. The event will also be a […]

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What's the Deal with Advertising These Days

Comments 6 by Rebecca Bollwitt

Photo credit: 604Photos on Flickr Real estate blogger Matthew Collinge first brought this ad (left) to my attention. He asked on his blog, “what is this picture selling?” As Matthew points out in his post, the photo is an ad for a development in Surrey. I’ve noticed this a lot around town lately. The seemingly […]

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Convergence 2008 Day Blog

Comments 9 by Rebecca Bollwitt

I’m going to call this a day blog as I won’t be live blogging per se, moreso collecting thoughts, sharing links, and posting information throughout the day. Right now on the Convergence 2008 main stage Grant McCracken is talking about Digital Cultures: McCracken looks at the places where culture and commerce, anthropology and economics meet […]

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