Simons CF Pacific Centre in Downtown Vancouver
Simons, Canada’s oldest private, family-owned retailer, has announced the opening of a new store at CF Pacific Centre in downtown Vancouver planned for Fall 2027.
Simons CF Pacific Centre in Downtown Vancouver
Pacific Centre lost its major tenant, Nordstrom, back in 2023 when they closed all of their Canadian locations and then in 2025 it was announced that Aritzia would open a 40,000-square-foot flagship store, taking over that space.
The location will mark Simons‘ 20th store nationwide and its second in British Columbia. The new store will complement Simons’ existing Park Royal location, which opened in 2015, and enhance access for customers across the region, creating more opportunities to discover the uniquely Canadian Simons experience. CF Pacific Centre is among the highest-traffic retail destinations in Western Canada and is widely recognized as a leading location for flagship retail.
Founded in 1840, Simons continues to grow through a measured and intentional approach. Over the past seven years, Simons has invested more than $350 million in the Canadian retail landscape, including the development of a state-of-the-art automated fulfillment centre, and continued enhancements to its digital and in-store experience.
The project represents an investment of more than $55 million and will contribute to the local economy, including the creation of approximately 150 new jobs. With this addition, Simons will employ more than 4,000 people across Canada. The expansion reflects sustained demand in British Columbia, where the Park Royal store has delivered consistent, high double-digit growth since opening, including more than 30 per cent year-over-year growth in 2025.
The New Downtown Vancouver Simons
The new CF Pacific Centre store will span approximately 92,000 square feet across three floors, representing a significant investment in downtown Vancouver. Designed by McKinley Studios, with architecture by LemayMichaud, the space will reflect Simons’ distinctive approach to retail, blending fashion, art, and architecture to create an immersive and thoughtfully crafted environment.
Inspired by Vancouver’s architectural legacy, the concept references Brutalism and 1960s aesthetics, expressed through a balance of raw materials, sculptural forms, and warm, modern accents to shape a space that feels both monumental and sensorial – encouraging movement and curiosity throughout. Each Simons store is uniquely conceived, with a creative, people-first approach that shapes environments thoughtfully integrated into local communities, extending beyond the traditional shopping experience.
- Related: Check out this art installation by Douglas Coupland that John Biehler worked on for Simons
Responsible Fashion and Sustainability
For more than two decades, Simons has advanced responsible fashion by developing lower-impact clothing made from recycled, reduced-impact and thoughtfully sourced materials. At the heart of this commitment is the Vision program, a central part of the company’s ethos, which highlights these products across the company’s exclusive brands while also promoting responsible practices across the supply chain. Through Vision, Simons aims to make responsible fashion more accessible–offering pieces that balance style, environmental stewardship, and social responsibility, while empowering customers to make informed, values-driven choices as the offering continues to evolve.
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