Name of the New PNE Amphitheatre

Add a Comment by Rebecca Bollwitt Friday, May 24th, 2024 — 2:12pm PDT

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Today, following an extensive nationwide call for proposals, Freedom Mobile was revealed as the naming rights partner for the new PNE Amphitheatre.

Update: Freedom Mobile Arch

New PNE Amphitheatre Project — Rendering/Photo submitted

Help Name the New PNE Amphitheatre

The 12-year agreement includes a number of additional elements with support not only for the amphitheatre, which is anticipated to open in 2026, but beginning in 2024 a partnership on some of the PNE’s most beloved properties including the annual summer Fair and the PNE’s extremely popular Halloween event, Fright Nights.

At the official sod turning ceremony today, it was announced that Freedom Mobile has decided to engage the people of BC in selecting the official new name for the venue. The new name will be revealed following the public vote.

Public Poll

The choices are:

Freedom Mobile Amp: An energized short form of the legacy amphitheatre, a venue that gets amp’d up by Freedom Mobile for amazing experiences where performances, emotion, and atmosphere are amplified.

Freedom Mobile Arch: Pays tribute to the unique architecture of the venue itself as the largest free-span timber frame in the world. The roofline and arches are designed and oriented to showcase the spectacular natural beauty of the West Coast.

Freedom Mobile Rise: A nod to the Hastings-Sunrise community where the venue lives, and a place where amazing performances will have us rising out of our seats.

Freedom Mobile Place: As a gathering spot, a communal place to have fun, sing, dance, celebrate, and make long-lasting memories together.

Get your votes in by Friday, June 7 at 5:00pm PDT.

Freedom Mobile Arch

Update: August 17, 2024: “I am happy to announce that the name of the spectacular new PNE outdoor venue will be the Freedom Mobile Arch. Thank you to everyone who responded to our invitation and voted for their favourite name. We hope that the Freedom Mobile Arch will become an iconic landmark in Vancouver and BC,” said Jean B. Péladeau, Senior Vice President and Chief Marketing Officer of Videotron, Fizz and Freedom Mobile. “Freedom is proud to be a part of the PNE’s journey for years to come. We could not be more excited for this unique opportunity to contribute to Vancouver’s cultural scene and help enhance the city’s live entertainment experience for all to enjoy.”

PNE President and CEO Shelley Frost said the Freedom Mobile Arch name was the clear favourite, more than doubling all other name suggestions combined. “When it opens in 2026, the Freedom Mobile Arch will be the home of incredible experiences and arguably be one of the most beautiful outdoor amphitheatre stages in North America.”

The 12-year agreement between the PNE and Freedom Mobile was announced earlier this year and includes a number of elements, including support not only for the amphitheatre, but beginning in 2024 a partnership on some of the PNE’s most beloved properties including the annual summer Fair and the PNE’s extremely popular Halloween event, Fright Nights.