The globally celebrated annual idea conference TED2016 comes to Vancouver (February 14-19) with a call to world’s innovators to DREAM. Wines of Chile will be onsite to spark discourse about Chile’s own dream for sustainability and diversity in the wine industry, and I am honoured to be their social media ambassador in attendance.
Wines of Chile will invite TED2016 attendees to consider how sustainability, if practiced on a global scale, could positively impact planet Earth.
Wines of Chile at TED2016 in Vancouver
A series of interactive workshops and dedicated wine events will be hosted by Wines of Chile throughout the conference to share the best practices in winemaking, including behind the scenes details on the sustainable certification process and hands-on learning. Ten Chilean wineries will present wines, soil and barrel samples, and varieties for a tasting and education station led by wine experts from Chile.
An Education Station will be presented by Wines of Chile with three parts: Framework – exploring the rigorous processes each winery must go through in order to become certified sustainable in Chile; Groundwork – discovering first- hand the tapestry of soils that give Chile its winemaking diversity; and Craftsmanship – learning the art of the blend by becoming ‘winemakers’ and blending barrel samples to taste and compare against top winemakers’ blends.
The Education Station invites attendees to learn why worldwide sustainable winemaking would truly be a dream and how the code used in Chile could be used as a model for other regions. The hands-on experience will share with attendees the new heights which Chilean winemakers are going to in order to perfect their wines, and will immerse participants in terroir, dream soils which nurture different grape varieties, and the alchemy of winemaking – experience firsthand the taste, aroma and texture that different grapes yield when well blended.
“Creativity and innovation are revolutionizing Chile’s wines, and propelled Wines of Chile to join TED2016. TED, a leader in revolutionary ideas, mirrors our vision of how to evolve,” says Wines of Chile Managing Director Claudio Cilveti. “Chile shares TED’s vision of leading with impactful ideas and will bring the culture of wine as a point of discussion to the TED conference. Everything happens very quickly in our world today and one cannot just wait and follow others’ lead. The future is upon us, and Wines of Chile is excited to engage the TED conference in a dialogue about the future of wine.”
How to Follow Along
I will be providing updates on the Wines of Chile accounts, here’s how you can follow:
- On Twitter: @drinkChile with the tags #WinesWorthSharing and #ThinkTedDrinkChile
- On Facebook: Wines of Chile
- On Instagram: @DrinkChile with the tags #WinesWorthSharing and #ThinkTedDrinkChile
The official tag for following TED Talks in Vancouver is #TED2016.