Bras Across the Bridge 2009

Comments 7 by Rebecca Bollwitt

Over the last few weeks Virgin 95.3 has been asking listeners to drop off bras at local Red Robin and Honda dealerships as a part of “Bras Across the Bridge”. For every bra collected, the sponsors will donate $2 to Breast Cancer research.

Photo credit: Clar@bell on Flickr

You still have time to contribute today if you can stop by the Capilano Suspension Bridge. This is where they will link up all of the collected bras to see if they can span the entire length of the bridge (or how many times they can do so). Virgin Radio’s Kiah and Tara Jean will be live on location from 2:00pm until 6:00pm for the event that will host a number of other activities as well.

Capilano Suspension Bridge

Once the event is wrapped up, all of the bras will be cleaned and donated to a local women’s shelter — so the benefits here are doubleplus good. I’m going to be heading up there for the final tally and will report back to see how much has been raised.

Update: Virgin invited me out to cover the event and it was a perfect afternoon to do so (well, as perfect as you can get in the rainy autumn season).


Capilano Suspension Bridge - Bras Across the Bridge

In the end their listeners had donated 2360 bras, which will all get washed and sent to a local women’s shelter. This means that the sponsors (Red Robin, Honda) will also donate $2 a bra toward Breast Cancer research. All afternoon, one by one, each bra was added to the chain by a dedicated group of volunteers.

DSCF4015 DSCF4035

DSCF4068 DSCF4102


I walked across the bridge a few times and couldn’t believe there were so many donated bras, of all shapes and sizes. Turn out that the big long line of undergarments spanned the entire bridge 7 times — that’s the equivalent of the entire wingspan of 14 Boeing 747 airplanes.

DSCF4078 DSCF4116

DSCF4096 Capilano Suspension Bridge Harvest Fair

You still have until 6:00pm to stop by and donate your bra for the cause and when you do so, your admission to the Capilano Suspension Bridge is free.

Current Contests on Miss604
*All contests are open to residents of Canada only, unless otherwise stated. Contest timelines are published on each individual post along with entry methods. Some contests may only be open to those 19 years of age and older. Winners are announced on the contest blog posts. Contest policy »

7 Comments  —  Comments Are Closed

  1. Mandy CandyFriday, October 30th, 2009 — 1:41pm PDT

    So amazing! I’m so glad ladies of Vancouver all got together to help this worthy cause 🙂

  2. thethoughtherderFriday, October 30th, 2009 — 11:50pm PDT

    Random idea but a great cause. You could even say its triple affective as it brings people to one of Vancouver’s tourist sites and gives Capilano suspension bridge more reason to help charities in future.

  3. LivingswordSaturday, October 31st, 2009 — 12:53am PDT

    Great cause!

    However, the Capilano Suspension Bridge is an overrated “attraction”…

  4. Miss604Saturday, October 31st, 2009 — 6:09pm PDT

    @Livingsworld Bras Across the Bridge happened in many cities around the world, spanning many bridges. Unfortunately the campaign couldn’t get a City bridge so they used Capilano.

  5. Jo in South AfricaSunday, November 1st, 2009 — 4:38am PST

    Excellent idea. No way will I ever cross that bridge, though, with my vertigo 🙂

  6. TarlanMonday, November 2nd, 2009 — 8:49am PST

    Thanks for your post Rebecca. We had a lot of fun doing it and it was a great successs! Those bras will find happy homes 🙂

  7. racket sports braThursday, December 17th, 2009 — 4:22am PST

    rebecca many thanks for this great article, i wish i could have donated….

Also on