Bras Across the Bridge 2009

Over the last few weeks Virgin 95.3 has been asking listeners to drop off bras at local Red Robin and Honda dealerships as a part of “Bras Across the Bridge”. For every bra collected, the sponsors will donate $2 to Breast Cancer research.

Photo credit: Clar@bell on Flickr

You still have time to contribute today if you can stop by the Capilano Suspension Bridge. This is where they will link up all of the collected bras to see if they can span the entire length of the bridge (or how many times they can do so). Virgin Radio’s Kiah and Tara Jean will be live on location from 2:00pm until 6:00pm for the event that will host a number of other activities as well.

Once the event is wrapped up, all of the bras will be cleaned and donated to a local women’s shelter — so the benefits here are doubleplus good. I’m going to be heading up there for the final tally and will report back to see how much has been raised.

Update: Virgin invited me out to cover the event and it was a perfect afternoon to do so (well, as perfect as you can get in the rainy autumn season).

In the end their listeners had donated 2360 bras, which will all get washed and sent to a local women’s shelter. This means that the sponsors (Red Robin, Honda) will also donate $2 a bra toward Breast Cancer research. All afternoon, one by one, each bra was added to the chain by a dedicated group of volunteers.

I walked across the bridge a few times and couldn’t believe there were so many donated bras, of all shapes and sizes. Turn out that the big long line of undergarments spanned the entire bridge 7 times — that’s the equivalent of the entire wingspan of 14 Boeing 747 airplanes.

You still have until 6:00pm to stop by and donate your bra for the cause and when you do so, your admission to the Capilano Suspension Bridge is free.