The Brand Battle for Good is a two-day virtual conference and competition, pitting twenty of Vancouver’s leading brands against one another to develop innovative and implementable solutions to the city’s waste problems. The competition is the first of its kind in Canada.
Brand Battle for Good
When: April 28 and May 5, 2021 Register:Online by April 14th.
On Day One teams will have an educational and inspiring day of workshops aimed at arming teams with everything they need to know about why we should go zero waste. Featured speakers include:
Dr. Love-Ese Chile, PhD, principle consultant at Grey to Green Sustainable Solutions, has eight years of experience researching the creation and degradation of biodegradable plastics.
Adam Corneil, Unbuilders founder, is a builder and entrepreneur whose salvaging company practices deconstruction and remanufacturing instead of demolition and disposal.
Tesicca Truong, CityHive co-founder, is an activist at the vanguard of BC sustainability who is passionate about youth empowerment in civic processes.
They’ll regroup on Day Two to devise new solutions in hopes of winning the collateral support to launch their campaign. The diverse gathering of businesses participating in the event include Arc’teryx, LUSH, SOLE Footwear, ReCORK, Keela, Earth’s Own, Happy Planet Foods, Hootsuite, Deloitte and architectural firm HCMA.
“Local brands have stepped up to fight for the city where they live and work, and help Vancouver reach its goal of being a zero waste community by 2040,” said Karla Peckett, Creative Director at SOLE/ReCORK and founder of Brands for Better Foundation.
“Brands have power, they have influence, and audiences who are connected to them, not to mention, internal teams with existing synergy that can make great things happen.” She expects hosting this inaugural meeting of creative powerhouses will inspire fresh approaches to sustainability and inspirational campaigns to make them publicly viable.”
Each brand team will pitch their idea to a panel of judges and the top three ideas will move forward to the Brand Battle Award Night at the end of Day Two. The best proposal will then be crowd-voted by all participants and awarded an upcycled chopstick trophy, a digital marketing package and campaign support from local ad agency PS DDB to bring their winning concept to life.
Brands for Better Foundation is a volunteer-driven not-for-profit organization, based in Vancouver, that channels the power of brands to do good on a local level. The founding companies, eco-brands SOLE and ReCORK, digital marketing firms Digital Hot Sauce and Unbounce and franchiser O2E Brands, have also committed teams to the competition and volunteering in the event production.
More than a hundred people from local companies are working behind the scenes, and more than forty subject matter experts are speaking or presenting workshops, to power this event with 100% volunteer energy.
How to Get Involved
This Hack-a-thon is for anyone with an innovative mind: CEOs, business leaders, marketers, entrepreneurs and creative problem solvers. Each brand, company, agency or network has sent a team of 8-10 people.
Participate as a team, or apply as an individual $1,500 per full team (seats 10) $850 per 1/2 team (seats 5) $200 per Individual Seat
Each table will also be injected with the recruitable talent of local masters (MBA and MDes) and Undergrad students, giving up and coming students the exposure to team-build alongside Vancouver’s best brands, and give the brands exposure to some of Vancouver’s top recruitable talent.
Support students to battle it out with top brand teams $750 Support Package + $100/Student $1,500 Support Package/10 Students Individual Student Seats – $200/head
Although the winning idea will be expected to be both creative and original, and provide a compelling story for the launch and marketing takeover, it will primarily be chosen based on feasibility, impact and degree of behavioural change. Organizers assure that this is not an advertising contest. They are looking to spark real and measurable change in support of the City of Vancouver’s Zero Waste initiatives.
April in Metro Vancouver means cherry blossoms, tulips, festive family fun, and well for 2021 more online entertainment and events! This month Miss604 is proud to sponsor two virtual trivia nights in support of BC & Alberta Guide Dogs, as well the #BuyBasin Festival which showcases BC businesses. If you have any events to add to the list, you can submit info anytime for a free listing, and check back often as this page is updated every day!
It’s the return of the BC & Alberta Guide Dogs Virtual Trivia Night series! Their spring series includes two themed games, in which you and your family and friends (distanced and from home of course) can participate in support of a wonderful cause. You’ll also have the chance to win some great prizes.
Virtual Trivia Spring Series
When: At 6:00pm Pacific (tune in from wherever you are in Canada or the USA)
Friday, April 9, 2021: The theme is… 90s! Test your knowledge of music, TV, sports, pop culture, Canadiana and fashion from the iconic era
Friday, April 16, 2021: The theme is… Name That! Keep your eye on the animated GIFs that pop up to correctly Name That movie, TV show, album, dog breed, cartoon, or diva.
You will need to purchase a separate ticket for each person joining the game. Each player will need access to their own computer or mobile phone.
Tuning into the virtual trivia game is simple. The live game guide and game link(s) will be sent to your email on registration, so you’ll be able to just click and play. No app download is necessary!
You Could Win One of These Prizes
Grand Prize: Name a Puppy from an upcoming litter Includes a Puppy Scholarship (receive photos and ‘pup’dates from your sponsored pup)
Register today for fun, for prizes, and perhaps for bragging rights, all for a cause! Follow BC & Alberta Guide Dogs on Facebook for all the latest news.
About BC & Alberta Guide Dogs
BC & Alberta Guide Dogs is a registered charity that breeds, raises and professionally trains Guide Dogs for individuals who are blind or visually-impaired, Autism Service Dogs for children ages 3-10 with autism and their families, and PTSD Service Dogs for Veterans and First Responders living with an Operational Stress Injury. It takes two years and upwards of $35,000 to produce one certified dog, provided free of charge to the recipient.
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by Rebecca BollwittDisclosure: Sponsored Post — Sponsored by The Big 50/50 Please review the Policy & Disclosure section for further information.
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The Big 50/50 jackpot is over $215,000 and it’s growing! Purchase your tickets today and help get the pot up to a million, all in support of four BC charities and of course, the winner takes home half.
The Big 50/50 Raffle
Purchase online here by April 15, 2021 Tickets: 4 for $20; 15 for $50; 75 for $100 Ticket Sales End: Thursday, April 15 at 6:00pm PDT Draw Date: Friday, April 16 at 12:00pm PDT
Charities today are facing unprecedented fundraising obstacles due to the COVID-19 pandemic. The Big 50/50 Raffle represents the unification of four important and diverse organizations joining forces to raise funds so they can continue to provide the community support BC residents count on. Here’s who you will be supporting with your ticket purchase:
Cerebral Palsy Association of BC In March of 2020, the COVID-19 pandemic forced CPABC to stop running the in-person recreational and support programs. In order to continue to serve their members with respect to the social distancing guidelines, they transitioned the Adapted Yoga, Dance Without Limits, and Support Group programs to virtual delivery through Zoom. After transitioning to online delivery, they realized the potential to add new recreational and support programs through Zoom. Your support means CPABC can continue to offer an array of virtual support, from therapies and meditation.
Fraser Valley Health Care Foundation This past year has required the FVHCF to find new and innovative ways to support health care in eastern Fraser Valley. The Big 50/50 Lottery is their unique and new way to raise much-needed funds for important programs and services that they provide day in and day out. They are so thrilled to have partnered with these other charities as they too see the need for innovative growth due to the pandemic and the difficulty in reaching out through annual galas, live events, and donor and partner events.
Variety – the Children’s Charity of BC With proceeds from The Big 50/50, Variety BC will be able to bring more health care support that’s not covered by private or public health care to countless BC’s kids with special needs and their families. This means kids will get access to health care support like mental wellness counselling, speech therapy, custom orthotics, mobility equipment and more. Essential services and resources that make everyday life easier for these kids and their families.
Zajac Ranch for Children In the summer months, Zajac Ranch for Children provides camps for children and young adults with chronic, life-threatening and/or debilitating conditions. These experiences give participants the opportunity to explore the outdoors while developing greater social and environmental awareness, increased self-confidence and positive growth in attitudes towards physical activity. Since 2004 over 5,600 children with long term medical conditions and disabilities have been to Zajac Ranch, with over $20 million invested in our fully inclusive facilities.
The Big 50/50 Raffle fundraising initiative is designed to help these important causes continue to provide a more equitable quality of life for all BC residents. Get your tickets today!
Until further notice, all non-essential travel to and within British Columbia should be avoided. Now is the time for us to stay local and support local, so that we can all explore BC again, soon.
Over the last year I’ve spent every #TravelTuesday looking back at fond travel memories, and one that brings back visions of spectacular coastal scenery, feelings of relaxation and pure fun (with kayaking, boat trips to waterfalls, and grizzly bear photography) is has some really big news! Homfray Lodge in Desolation Sound is now is now Klahoose Wilderness Resort.
View of the resort from our boat, arriving from Lund.
Klahoose Wilderness Resort in Desolation Sound
The Klahoose First Nation’s Economic Development Corporation, Qathen Xwegus Management Corporation (“QXMC”) purchased the lodge in November 2020, strengthening business activities for the Nation and bringing optimism to BC’s regional tourism sector.
