With DemoCamp and Launch Party Vancouver out of the way we only have one week left until Northern Voice. Before that however, there is still CaseCamp this week. Here are some of the details:
I’m looking forward to Vancouver’s 3rd CaseCamp as it differs slightly from my usual events. “CaseCamp is an unconference for marketers. Following in the footsteps of BarCamp, and building on the model of DemoCamp, CaseCamp brings together people interested in marketing-oriented activities to learn from their peers via case study presentations.” It all takes place this Wednesday, Feb. 20th at the Lamplighter in Gastown.
Photo Credit:
Basco5 on Flickr
Northern Voice is SOLD OUT again! Almost 300 people have signed up for the 2-day conference consisting of MooseCamp on Friday (theme: Internet Bootcamp) and the more structured tracks on Saturday with keynote Matt Mullenweg of WordPress. I’ll be helping out all day Friday and be sure to check out the Sports Blogging and Podcasting panel that I’ll be moderating on Saturday. New this year, catered lunches and the tiki lounge dinner on Thursday evening (Feb. 21).
This year’s Massive Technology Show in Vancouver will take place April 1st. It’s a giant one day convention featuring booths, demos, speakers and keynotes for those curious about corporate technologies of today. “At the Massive Technology Show executives will increase their knowledge on a wide range of technology solutions for corporate communications, system infrastructure, product usability, and other critical business activities.”
John attended last year (as did John Chow) and even though both weren’t highly impressed, I’m looking forward to it as I’ll be involved with a new media panel, which should be pretty interesting.
Leading up to that special day that Hallmark created for us this Thursday, I want to feature things that I love, or maybe even just like-like a lot. Sure, my husband, family and friends are a given but these are some of the intangibles, some things that honestly, I wouldn’t be able to be without every day.Part Three: Simply, this City.
Things I love about my city. It ain’t perfect but dang it, it’s home.
I can have chorizo, egg and tortillas for breakfast, Thai for lunch, and Greek for dinner.
I can walk anywhere downtown pretty much within 45 minutes.
Hockey. This hockey and that hockey.
Stanley Park, in all its mystery.
There’s always a balance: See “10 Things I Hate About Vancouver“.
Nanaimo bars.
The suburbs.
“I began to realize that Staten Island was like a quaint European country, the music was twenty years behind and you could smoke anywhere you wanted.†[SATC] – I kid 🙂
The nerds.
45-60 minutes away from camping at any given point.
A clear day when you can practically spot every single evergreen on each of the North Shore mountains.
The Bay downtown. You can shop, eat, get a haircut, why leave?
Bus drivers that are helpful and courteous that make you want to shout out a little “Thanks!” when you reach your stop.
I can write about its history.
The Vancouver Canadians baseball club, cause they’re super cute and nice.
Cherry blossoms.
Monkey-puzzle trees.
I’m going to meet my mother for breakfast, but I’ll be adding to this list throughout the day. That is unless I get cut off in a crosswalk by a car that fails to stop at the stop sign, or someone pokes me in an eye while carrying their umbrella under an awning. Watch for a more sappy, tear-jerky post on February 25th, when it will be our 2nd wedding anniversary.
Leading up to that special day that Hallmark created for us this Thursday, I want to feature things that I love, or maybe even just like-like a lot. Sure, my husband, family and friends are a given but these are some of the intangibles, some things that honestly, I wouldn’t be able to be without every day. Part Two: Google and Gmail
Google
Dear Google,
I’d like to think that I know you. I know how to enter all the right keywords to make you churn up the best results, customized for me – finding what I want. You’re so thoughtful. You have map searches, image searches, news (now even local news), and I can even use you as a calculator to let my in-laws know what 10 Celsius would be in Fahrenheit. You’re just so convenient, and you’ve also been nice to me. Your expedient indexing of my website, along with giving it a page rank of “5” is very much appreciated. You even have a sense of humour, with your tISP and seasonal graphic displays on your home page. You also allow me to share my calendar with my husband, share documents for work with my boss, and customize my homepage and RSS feeds with your lovely iGoogle.
I just wanted to take the time to say, thanks Google. You make me seem at least 10 times smarter than I am on most occasions and my mornings, noons and nights just wouldn’t’ be the same without your search engine.
Gmail
Dear Gmail,
In August of 2004 I discovered your potential and I haven’t looked back. Hotmail who?. You sort my life, you contains correspondences, passwords, love notes, announcements, wedding invitations, silly photos and a whole lot of bacn. My nephew being born, the first time my husband sent me an email including the words “I Love You”, job applications, and even your chat. Honestly sometimes I fear what would happen if I ever lost you, how would I get notifications? Remember passwords? Or hear from folks I haven’t corresponded with in years, although I really should touch base with them soon. Now that my office has switched to you as well, I never need to leave you.
Thanks Gmail for your coloured labels, for organizing my life, being searchable, having filters, and a spam folder that knows I don’t want to hear about the latest Rolex or ways to make myself bigger… you know… down there.
It was two years ago that I came across the Social Media Press Release and Newsroom template. At the time it was innovative and truly the standard that businesses and news organization have should strived to achieve at the time. Making your news searchable and even news-worthy is key, it’s also crucial to engage your audience and allow them to share and become a part of what they’re reading.
The NakedPR posts I linked to back then still hold water today. One of my faves is, “Your Target Audience Hates You, Here’s Why“:
Are you a fun, hip, and trendy online business? Then why does your site look like something that predates my grandmother? Again, it’s all about image. Forget about marketing for a minute, and worry about how you look in the eyes of others, especially in regards to the target audience’s expectations going in. You’d better meet… no, exceed, those expectations if you want your target market to love you, keep coming back, spending money, giving you traffic, clicking your ads, etc.[NakedPR]
I admit, that’s mostly about content and image but it works in many other ways that news delivery services should attempt to follow. I wrote a post a year ago about how PR professionals and newswires just didn’t seem to “get it”.
By “it” I mean using social media tools to help engage your audience, distribute your news and get the most exposure. I once worked with a group of PR professionals and was rather willing to share all of my knowledge on the topic, but it fell on deaf ears. Now years later, newswires are realizing how valuable these practices are, however instead of embracing the technology and admitting they’re jumping on the bandwagon, suddenly they’re the innovators. Continue reading this post ⟩⟩
When I was little I thought there was a mermaid perched on a rock almost 100 feet from the Sea Wall in Stanley Park. As it turns out one of the most recognizable marine landmarks in this city, the statue Girl in Wetsuit, actually does have a mermaid involved in her history.
A life size bronze statue of a woman in a wetsuit, with flippers on her feet and her mask pushed up on her forehead, sits on a large intertidal boulder just offshore of Stanley Park. In September of 1968, Douglas Brown, a Vancouver lawyer, talked to sculptor Elek Imredy about his desire to commission a sculpture inspired by the famous Copenhagen mermaid, which could be sited on the great granite boulder just off the northern shore of Stanley Park. [City of Vancouver]
The “Little Mermaid” in Copenhagen is in fact fashioned after the fairytale by Hans Christian Andersen. We may know her better as Ariel with an endearing yet annoying guppy friend Flounder. It’s hard to imagine that in a roundabout way our Girl in Wetsuit has that Disney connection.
To top it off, the original “Little Mermaid” statue in Denmark was commissioned in 1909 by Carl Jacobsen of Carlsberg Lager.
If you put all the pieces together, our little seagull-stained Girl in Wetsuit sits perched on her rock on the north shore of Stanley Park, near the bridge erected by Guinness and resembling a statue for Carlsberg.
Although I may get Under the Sea stuck in my head the next time I walk by, at least I’ll be inspired to go drink some beer.
