Archive for the category "marketing"

IMC Live Blog: Monitoring Website Performance

Comments 3 by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]

IMC Live Blog: Engage Community With Your Brand and Enterprise 2.0

Comments 3 by Rebecca Bollwitt

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re […]

IMC Live Blog: Social Media Marketing Success Stories

Comments 4 by Rebecca Bollwitt

After this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”. I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to […]

Internet Marketing Conference Live Blog: Good Morning

Comments 12 by Rebecca Bollwitt

Read all of my IMC posts and view my Flickr photos This will officially be the earlier live blog I have done and also probably the longest. The eight annual Internet Marketing Conference is taking place in Vancouver today and tomorrow, featuring keynote speakers, panels and many talented people in the realm of business on […]

Brew 2.0 Molson's Event for Online Content Creators

Comments 11 by Rebecca Bollwitt

It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month. The event will also be a […]