Vancouver’s the littles NFT Collection partners with TIME Studios

A local couple’s NFT collection — which was inspired by their two-year-old daughter — will be the first in Canada to be featured in an original animated children’s series, as part of a new partnership recently announced by TIME Studios. 

Vancouver’s the littles NFT Collection partners with TIME Studios

With a collection of 10,000 unique NFTs that live on the Ethereum blockchain, the littles was founded in November 2021 by Vancouver-based Wilson Lee and Cass Chan, featuring animated bears — their daughter’s favourite animal. There are now more than 5,500 holders, with each NFT currently costing a minimum of $1,200.

Following a tremendous reception — having sold out in less than two minutes of the launch, and with more than $40 million in secondary sales since — the collection caught the attention of the Emmy Award-winning studio. With it being only TIME Studio’s fourth NFT-based property, the new series will be based on the littles’ characters as part of the studio’s animated franchise lineup. 

“When we were little, our world was so authentic and all we wanted was to have fun, which is why I find the name so encompassing of all the values that we strive to bring back to adults,” said Wilson Lee, founder of the littles. “Web3 has enabled me to share my roots globally, and through the littles to capture and share that long-forgotten sense of awe that children have. We’re excited to continue reaching new audiences and be able to tell stories through NFTs, not just in Vancouver and across Canada but also globally.”

In December 2021, the couple donated $100,000 of the project sales to the BC Children’s Hospital to fund Canada’s first pediatric thalassemia registry. The initiative was inspired by their daughter, who has a variant of thalassemia, an inherited blood disorder that causes the body to create less hemoglobin.

Although the littles is Lee’s first project in the NFT space, he brings a decade of entrepreneurial experience in various industries, including food and beverage, entertainment, and angel investment. He has parlayed his business acumen to the NFT space as a thought-leader, and creator, and will be speaking at the upcoming VeeCon, an NFT conference hosted by Gary Vaynerchuk.

Both Chan, an ex-Fortune 500 professional, and Lee will speak at NFTCon on Thursday, March 24, at 11:05am PST about their experience starting the littles.

In addition to the partnership with TIME Studios, the founders are in the process of creating the first interoperable skins-and-tokens-gaming experience in the Metaverse, set to launch via their web-based game platform, 1Up-Arcade.