Variety Week on Global BC Raises $682,239by
Were you at Sunset Beach on Friday, riding the carousel or the Ferris Wheel overlooking the bay? Variety Week on Global BC raised $682,239 and this family carnival was just the icing on the cake! Variety Week introduced the province to some of the kids and families that Variety helps throughout the year, and you responded by being so incredibly generous so that Variety can continue to do the awesome work that it does. Thank you, BC!
Variety Week on Global BC Raises $682,239
“With our average individual grant for a child being $2500, this means we’ve raised enough money to help 273 kids and their families. Absolutely phenomenal,” said Cally Wesson, Variety BC CEO.
“We are truly grateful to our listeners and viewers for their incredible generosity this past week,” said Kenton Boston, VP National & Network News, Global News. “It’s because of their amazing compassion and dedication that we’ll be able to continue making a difference in the lives of children with special needs.”
Throughout the week’s newscasts, Global BC viewers were introduced to children and families supported by Variety and saw firsthand how their lives have changed as a result. The week-long campaign culminated with the Variety Week Wrap Party Presented by Accent Inns at Sunset Beach which was open to the public and featured carnival attractions including a 60-foot tall Ferris Wheel, a carousel and games.
Global BC’s Global News Hour at 6 and 980 CKNW’s The Lynda Steele Show were both broadcasting live on-location and featured interviews with Variety families. CFOX and Rock 101 were on-site as well offering interactive activities as was The Gaming Stadium. Partygoers were also treated to live musical entertainment from the Collage Vocal Ensemble, Lions Gate Chorus and UBC’s The Undeclared Majors.
Additionally, the week included Variety’s official launch of “Club Heartly”, a new fundraising initiative centered around kids helping kids and the announcement of their “Families Helping Families” campaign which will be aimed at raising much-needed funding to support even more families. “Families Helping Families” will begin with a focus on helping children with Type 1 Diabetes (T1D) by providing Continuous Glucose Monitors (CGMs), a device that is both life-changing and lifesaving for kids living with T1D.
Those who missed out on making a donation during the week can still do so online at variety.bc.ca or by texting “KIDS” to 45678 to make an automatic $20 contribution. For more information about Variety follow along on Facebook, Twitter, and Instagram.
Miss604 is a proud media sponsor of Variety Week and Rebecca Bollwitt is Secretary of the Board of Directors, Chair of the Marketing Committee, and Chair of the Membership Committee at Variety.