Welcome to East Van 12 Days of Giving

There’s nothing like instilling and celebrating a sense of community pride, like Rob Geary and Luis Galvan of Welcome to East Van have done since they started the brand in 2006. The goal was to inspire the community to embrace, develop, and evolve its identity. This year, like last year, they’re running the “12 Days of Giving” campaign in the heart of their neighbourhood.

Photo credit: Eric Flexyourhead on Flickr

The campaign started yesterday and until December 16th they’ll be setup by the Gastown Steam Clock to accept donations for those in need. They’ll then move to another outdoor location on the east side. Thanks to Frog Box and The Great Little Box Company they’ll be filling up on donations until December 23rd.

Here are some of the wish-list donation items that the Welcome to East Van 12 Days of Giving is hoping to collect: Canned meat, peanut butter, bags of whole wheat pasta/rice, pasta sauce, canned fruit/vegetables, cereal, baby formul, baby food. They have requested that donations NOT include homemade items, expired baby food, products containing alcohol, or open packages of food.

The signature “East Van” will also be picking up donations at the following locations that have 12 Days of Giving Boxes ready to go:

To find out more about the campaign and to see where they’ll be setting up each day, follow Welcome2EastVan and 12DayFoodDrive on Twitter.