Tourism Surrey recently launched a campaign called 45 in 45 that lists off 45 activities, sights, and events that you can enjoy within 45 kilometers or 45 minutes of the City of Surrey. Through blog posts and social media outreach, they’re promoting BC’s second most populous city as a destination and affordable alternative.
“Surrey is a fairly central location when you do a 360 degree look around,” says Tourism Surrey’s Jane Stark. “We’ve got the Fraser Valley, White Rock, the USA border, Vancouver, and more.” The focus of the campaign is to promote the city’s hotel offerings, making it the starting point for your family visit, vacation, business trip, or getaway.
From parks and recreation, to Surrey Eagles hockey, annual festivals, Crescent Beach, shopping, and award-winning golf courses, Stark also told me they want the idea of “Surrey is closer than you think” to stick in people’s minds.
The site is just getting started but they’re already running a contest with Central City Brewing. Until February 15, 2012 you can post a photo of a beer you’re drinking on Twitter, including @45in45 and @centralcitybrew, for your chance to win a $50 gift card to BC’s Best Brew Pub (according to the 2012 CAMRA Vancouver Beer Awards).
Watch for more promotions over the next few weeks including a few guest posts from yours truly as I support my hometown. Follow 45 in 45 on Twitter or Facebook for more information.