Whitecaps FC Countdown ’til Kickoff

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The Vancouver Whitecaps FC has launched a ‘Countdown ‘til Kickoff’ campaign leading up to their first season in the MLS against Toronto FC, March 19th, 2011.

Over the next few weeks, the Whitecaps will host daily events, stunts, and promotional campaigns around the city with celebrities, icons, and landmarks. Here are just a sample of what’s the come:

New Whitecaps Logo for MLSFratelli’s Bakery on Commercial Drive February 26
The bakery’s first 100 customers tomorrow morning will receive a Whitecaps cupcake complete with chocolate logo. A spectacular Whitecaps cake will be featured in the bakery window.

Body-Painted Jersey March 4
Look for this stunt featuring the Whitecaps kit in a large format print positioned at the parkade on the south-east corner of Cordova & Granville.

Downtown Building Projection March 11
The Whitecaps will broadcast a 3D building projection experience (including sound) on the south side of the Sears building in downtown Vancouver (Robson & Howe). The projection will run from sundown on March 11th to 6:00am March 12th.

Find out more about daily events from the @WhitecapsFC Twitter account. You can also check out a video interview I did with Whitecaps President Bob Lenarduzzi last summer.

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