On January 26, 2011 everyone is encouraged to wear pink around town, at work, or at school to promote registration for The Weekend and the cause it supports.
“Since 2003, over $15 million has been raised by Weekend participants enabling numerous advances in cancer research and care. Proceeds continue to fund innovative research, treatment, and prevention programs for breast and gynecologic cancers at BC Cancer Foundation.” [source]
Wear it Pink is the opportunity for new participants to learn about The Weekend or past walkers to share their own stories and fundraising success. Veteran walkers can receive a $100 fundraising credit for each new participant they refer.
On January 26th you can show your support by wearing pink, hosting a pink-themed party, posting updates on Twitter using the hashtag #wearitpinkday, changing your avatar to something pink, or by using a pre-set Twibbon.