Blogathon 2009 – Tweet for Charity with the Hellmann's RealFood Campaign

Post #39 of #49 – Over the next 24 hours I will be raising funds for the Union Gospel Mission during Blogathon 2009 by writing a blog post every 30 minutes. Please consider donating to my cause to keep my going until 6am PT July 26th.

Using social media for a cause is a fantastic idea and it seems big companies are catching on about how effective its tools can be. This summer Hellmann’s Real Mayonnaise is donating 25 cents to Evergreen for every use of #realfood on Twitter. This means every time you simply make an update and include #realfood, this non-profit gets a donation.

On July 29th Hellmann’s is taking it a step further and will up their donation to a dollar a tweet. That’s right, they’re hoping that this social media medium used by thousands across Canada will help them reach their goal of $25,000 by September 30th.

The campaign doesn’t cost you a thing, and Evergreen benefits. Sounds like a good idea to me.