The other day I was contacted by Lee, who is behind the eComm Conference in San Francisco., because he’s decided to start an initiative that will hopefully have a ripple effect, creating some truly positive change.
Let’s have a public test of the effectiveness of social media. Let’s do it with the aim of measuring the reach and usage of social media (and hopefully with some serendipity regarding the results). Let’s do it in a way that helps us understand the role and significance of social media on the emerging communications landscape. [eComm Blog]
How it will be done:
Rather than pick something hard to measure like “positive brand exposure”, I decided to pick something easy to measure for this test. The goal is to achieve 10,000 sign-ups to the conference updates. For everyone who signs up for conference updates, eComm Media will pay 0.50 cents to The Shelter Network (charity watchdog rating here). [eComm Blog]
Fact: “The typical homeless person on the Peninsula is just 5 years old. In fact, nationally the fastest-growing segment of the homeless population is families with children. Two-thirds of the people who are homeless in our community are families with children.” – The Shelter Network.
So what do you need to do? Simply sign up for eComm Conference updates by email, that’s about it. Once you have done so, the eComm Conference will donate $0.50 to The Shelter Network.
Given the outcome of this campaign, Lee has big plans for conferences going forward, “If this experiment goes well, then we can move onto fulfilling a higher ideal, which is that every conference should give 10% to a registered charity within a radius of the event location. I’ve got great ideas on how this may be realized.”
Shelter Network is committed to providing housing and support services that create opportunities for homeless families and individuals to re-establish self-sufficiency and to return to permanent homes of their own
Once again, all that is being asked of you, is that you sign up for updates about the conference, something that most social media people (or those reading this blog) would be interested in anyway. By entering your email address, you will be making a difference. Those of us in Vancouver know about homeless populations and the dire need for help and support – perhaps if we can get started with this initiative, we can pay it forward in our own back yard.
Step 1. Head to the sign up page
Step 2. Enter your information (email etc.) and select how you heard about this initiative
Step 3. Pass along this message by sharing the blog post link, writing your own post, email, re-tweet etc.
Step 4. Sign up stats will be shared on the eComm Blog
Step 5. Donations will be made to The Shelter Network for every person that signs up
Thanks in advance for your support and participation.
Other initiatives: Phones for Fearless and the TweetupHeatup