Microsoft produced this to address the “I’m a Mac / I’m a PC” ads about a month ago:
Several celebrities are visible throughout the campaign, including company co-founder Bill Gates, Deepak Chopra, and Eva Longoria; Microsoft employees, including Gates, have an @windows.com e-mail address attached to their appearances to emphasize their human connection.
Two shorter ads have also appeared with a similar exploration of the theme where people in various jobs explain how they wear different kinds of suits or are not alone, again tackling what Microsoft perceives as stereotypes of the average Windows user. [Electronista]
… and then Apple responded:
For PC users who are tired of Mac users telling them how much their productivity could be improved with an Apple system (and how your computer won’t crash all the time, and your operating system won’t suck) don’t worry, Apple still only has barely 10% of the marketshare… but they are gaining momentum so the smugness will only continue.