Social Media for Change: Tulips for Tomorrow Update

Last October I wrote a post about the Surrey Memorial Hospital expansion, and followed up by contacting the Fraser Health Authority about a campaign I had read about. As a result, I was able to help them connect with other bloggers and get their message out using social media, augmenting the distribution and exposure of their news releases regarding important initiatives such as the Tulips for Tomorrow campaign, which ran from October 2007 – December 2007.

100,000 Princess Irene tulips are growing in dozens of locations across Surrey. It’s the result of Surrey Memorial Hospital Foundation’s first ever Tulips for Tomorrow Campaign, which was launched last fall. The Princess Irene’s red and orange petals are reminiscent of the Foundation’s logo.

The campaign has two goals – raise money for a new, state-of-the-art Emergency Centre and beautify Surrey. [SMH Foundation]

Close to $420,000 has been donated throughout this campaign for BC’s busiest Emergency Room, and Surreyites will be able to experience some beautiful floral displays this spring as a bonus.

More than ever Surrey Memorial Hospital is an important facility for my family as (save for my parents who weren’t born in Canada) all of us have come into this world at SMH, including my new baby nephew.