Over the last few years I have participated in several campaigns with Toronto-area marketing company, Matchstick. Some of the experiences have been fabulous, others not-so-pleasant, however it’s encouraging to see they are still engaging bloggers on behalf of their clients, as exposure is always a great thing.
I was asked to participate in the L’Oreal Double Extend Beauty Tubes Mascara campaign recently and was sent a travel makeup bag, some smokey-shaded eyeshadow, eye liner, various brushes for application, and two tubes of Double Extension Mascara. Being a faithful Maybelline girl for the last fifteen years I wasn’t too sure what to expect as no other brand has ever been able to compare but I thought this would certainly be worth trying out (especially since I just ran out).
Unfortunately since my eyes are blue, the eyeshadow supplied isn’t quite the best match for me (so I’d be happy to give it away to a reader if they’re interested). The mascara was the main focus and so I tried it out for last night’s event.
The application takes twice the time with the two step process, first the white coat and then the black. However, the white coat does in fact add what seems to be an extension of your lash that is accented upon applying the black. The result is a very polished look.
Click to enlarge
The L’Oreal product does in fact make lashes feel longer, and I can feel them when I open my eyes pretty wide — I actually can’t stop touching them (which I know is bad) as they almost seem fake. It’s also waterproof, which is nice, easily comes off with warm water and soap/cleanser, and it does not flake off or cause raccoon eyes (even overnight — yes I know, that’s bad too).
My trusty Maybelline does retail for about $3.00 less than the L’Oreal (based on London Drugs online pricing [1] [2]) but I am no longer afraid to try other products and feel encouraged to do just that.
A few years ago when I worked at a newswire service I went into the office on-call to help VANOC with their official logo announcement. While watching the ceremonies on TV with the VANOC contact on the telephone, the moment the curtain dropped to reveal Ilanaaq (the Inukshuk) I sent the image over the wires.
The response to the logo is still pretty mixed as some question how relevant it is to the City of Vancouver, might think the cartoon smile is a bit too cheesy, or others think it’s the perfect symbol of harmony and history of local cultures.
Reactions to almost every aspect of the Games have not come without criticism across the nation and the latest symbol and marketing push came yesterday with the presentation of our 2010 torch that will travel 45,000 kms with 12,000 Canadians to carry it from coast to coast.
On the radio they were calling it “driftwood” or “a miniature ski” but whatever the reaction this symbol, designed by Bombardier, will get much exposure as it carries the flame from Greece to BC Place.
Also, since the Games are coming to the Lower Mainland and Canadian athletes will be training and competing for our nation, right here in all of our back yards, let’s just hope they come up with some better designs for our team outfits than the “camouflage” worn in Beijing.
In about 2 hours I’ll be heading out to the Opus Hotel to setup for Vancouver’s Twestival.
Twestival is a global event (in about 200 cities) that is taking place all day today to benefit charity:water. We sold out with 200 tickets ($10 a pop + sponsors meaning our city already raised almost $2,000) and I’m proud to take part in the largest charity event ever organized, arranged and communicated over Twitter.
Update:John and I have arrived home and I have counted the funds raised by those on Twitter in the Vancouver area and here are the results:
Ticket Sales through Amiando: $1,880
Raffle Sales (and door sales) tonight: $1,056
Silent Auction: $1,075
Update: Drink Sales – Donated by Opus: $200
This means that Vancouver’s Twestival event raised has $4,211 and according to the charity:water website a well for a developing community is $4,000 — Vancouver was able to raise enough for an entire well of clean drinking water.
Even though I organized tonight’s event that was attended by 200 people, I had help from some amazing people like Rachael, Lorraine and Raul who volunteered to work the door and raffle as well as Greg who setup the big screen and Tanya along with Jenn who stepped in throughout the evening.
Our fabulous venue will also have a donation update for me at a later time so I’ll adjust the numbers then. Thank you so much to everyone that participated this evening — and now, I am off to sleep (and I’m not setting the alarm).
The other day I wanted to put up a post about some local history but I wasn’t exactly sure which direction to go. I put the call out on Twitter and received some great questions and responses so I created this tidbits series.
@jbuffoonery – Asked about Vancouver’s neon history
The first neon sign illuminated Granville Street in 1924-25 and at the peak of its popularity in the 1950s there were 18,000 glowing signs in Vancouver along.
By the 1960s abandonment of the inner city for the suburbs meant neon became associated with increasing urban decay. In Vancouver the growing awareness of the city’s natural setting and the decline of the business district along Hastings Street meant the glory days of neon were ending. Opinion-makers and civic leaders were making noises about the “neon jungle” and the “hideous spectacle” neon created. Debate reached absurd proportions when one alderperson blamed neon for litter and prostitution problems.
Bylaws were passed severely limiting the type and size of sign. The unexpected result: a new lack of ambient light. Few realized the role the color and movement from these signs played in creating the spectacle of a lively street (especially in the rain) and it’s not surprising that shortly after the sign bylaws were passed people began discussing the dying downtown. [source: John Atkin]
Granville Island is world-famous for its market (that opened in July of 1979) which is filled with fruits, vegetables, fine meats, cheeses, the freshest seafood and bakery offerings, as well as its theatres and artisan shops filled with metal works and wood carvings. However one may also notice the giant cement plant that is located only a short distance away — a remnant of industrialization on these 38 acres of land (since it’s not technically an island… not now anyway).
The land was originally a mud flat, resembling a simple sand bar, and would often disappear in high tide. Harry Stevens, a Vancouver alderman and President of the Vancouver Board on Trade in the 50s) talked the Federal Government about reclaiming the land in the harbour and was successful.
In 1913 the Pacific Dredging Company began building what we know now as Granville Island (originally called Mud Island by locals) by using fill “sucked up from the bottom of False Creek.” [Vancouver History]. The Island was eventually joined to land and in 1973 its ownership was transferred from the National Harbors Board to the Federal body, CMHC.
The next post in the history tidbits series will contain:
@6oz – The Guinness family’s influence
@kdmurray – Some Burrard Inlet History
@TylerIngram – History of the McBarge
@davidshore – Why the CPR landed in Vancouver (as opposed to Port Moody etc.)
Have you seen this while driving across the Burrard Bridge or heading out of Kits? This morning there will be an unveiling at the Molson Brewery and I’m running over to cover it.
We’ve had a few phone calls this morning and an inquiry on twitter regarding the black draping on our brewery in Vancouver. February 11th at 9am we will be unveiling what’s behind the mural in an effort to engage Canadians from coast to coast to coast to rally in support of the Vancouver 2010 Olympic and Parlympic Winter Games. Molson is proudly the official supplier of beer to the 2010 Games.
Look for more details and how you can join together with your family, friends and acquaintances in communities across this great nation to rally in support for the games and Team Canada. [Molson Community Blog]
I’ll have my own photos (and more details) shortly after 9:00am.
Molson, being Canada’s oldest brewery and having recently celebrated 50 years of brewing in Vancouver, wanted to bring communities from across the nation together in one place. This 4,000 square foot mural will feature uploaded and submitted photos by (legal drinking age) Canadians from coast to coast and will be updated every few months to reveal a giant image, and message, in honor of the Winter Games that will kick off in Vancouver one year from tomorrow.
“Molson is preparing to welcome the world to Vancouver in a truly Canadian way,” said David Bigioni, Brand Director, Molson Canadian. “The 2010 Mural Project will give Canadians from all corners an opportunity to share a personal connection with the Games and show our athletes that we stand proudly behind them.”
The final mural image will also be made available as a poster, with proceeds going to the Canadian Olympic Foundation.
In about 2 hours I’ll be heading out to the Opus Hotel to setup for 
