Read all of my IMC posts and view my Flickr photos The last two days at the Internet Marketing Conference have been great. I learned that companies are using their websites and what most of their goals might be, that many marketers do not yet know the value of social media and SEO (or they […]

Continuing my live blog coverage of the International Internet Marketing Association’s conference, the IMC, we’re now onto tool demos. First up is the SEO Browser, developed by two Calgary companies, which helps you optimize your website for search engines. Jeff Nelson of Anduro is presenting. Simply go to SEO Browser, enter the URL of a […]

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups. The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my […]

Yesterday afternoon and evening I had the chance to meet Zac, Isaac, and Taylor Hanson. Three brothers, singers, songwriters, record company owners, and musicians from Tulsa, Oklahoma. Thanks to Keira, I took the initiative to set up an interview with them for my weekly E! Online post (Hanson interview to be published next week). She […]

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]