Finish It Campaign Video Featuring Terry Fox & The Tragically Hip
byIn 1980, Terry Fox’s Marathon of Hope united Canadians in a country-wide movement to end cancer. Forty-five years later, Terry Fox Foundation and Terry Fox Research Institute are uniting Canada’s top minds in cancer research to help end cancer as we know it through the Marathon of Hope Cancer Centres Network (MOHCCN). This innovative network marks a new era for cancer research, that is reflected today in the new joint brand platform called Finish It.
This first-of-its-kind brand platform for Terry Fox Foundation and Terry Fox Research Institute unveils a dynamic new brand voice and reflects the ambitious goal to finish Terry’s fight against cancer.
Finish It Campaign Video Featuring
Terry Fox & The Tragically Hip
The platform launched on World Cancer Day (February 4th) with a powerful short film, featuring a never-before-heard version of the song ‘Courage’ by The Tragically Hip. The film leverages state-of-the-art special effects technology to replicate archival footage of Terry Fox on his Marathon of Hope in 1980 and features hundreds of volunteers and supporters to symbolize how Canadians continue to come together to realize Terry’s dream of a world without cancer.
“Terry Fox continues to be a beacon of hope and unity for Canadians everywhere and we are deeply moved to be a part of this special project,” says The Tragically Hip. “The resilience we’ve seen from our loved ones impacted by cancer, especially our brother Gord, inspired us to get involved to help bring an end to cancer and help continue the work that Terry started 45 years ago.”
For the first time at this scale in Canada, the MOHCCN unites patients, clinicians, researchers and donors from over 100 research and funding institutions across Canada for the benefit of all cancer patients. This unprecedented collaboration is driving research and innovation, helping position Canada as a global leader in precision oncology and bringing us closer to the day when every cancer patient receives personalized treatment to match their particular cancer and genomic make-up, improving outcomes and quality of life.
Member institutions in BC include: BC Cancer, Northern Health Authority, University of British Columbia, Simon Fraser University.
The Finish It film conveys how this network is only made possible by Canadians’ inherent belief in the power of what we can achieve when we work together and includes representation from all provinces across Canada. Research powered through the MOHCCN seeks to improve survival rates and quality of life for all cancer patients in Canada and is already starting to benefit a growing number of patients.
“Forty-five years ago, my Uncle Terry’s relentless courage and determination united Canada and it’s that same bold vision that is the driving force behind the MOHCCN,” says Kirsten Fox, Terry’s eldest niece and Director of Community Development for BC & Yukon at Terry Fox Foundation. “While the goal to achieve my Uncle Terry’s dream of a world without cancer is an audacious one, the path is clear and through this national network we can finish what Uncle Terry set out to accomplish.”
This is Canada’s chance to lead the world in personalized cancer medicine. Together, we can finish Terry’s mission to bring an end to cancer as we know it and create a future where no one fears cancer. For more information and to support the cause, visit the Terry Fox Foundation online.
