I AM Vancouver Whistler 2025 Invictus Games

Add a Comment by Rebecca Bollwitt

There’s a new sign outside the Vancouver Convention Centre positioned perfectly for selfies — and for promoting the upcoming Vancouver Whistler 2025 Invictus Games. The I AM Vancouver Whistler campaign launched in July to encourage people to spread the word about the games by registering for ceremonies tickets, signing up for the newsletter, and building a buzz.

I AM Vancouver Whistler 2025 Invictus Games

I AM Vancouver Whistler 2025 Invictus Games

This is the first of ten larger-than-life striking black and yellow interactive signs, featuring the Games’ signature visual identity, created by Four Host First Nations artists: Levi Nelson (Lil’wat Nation), Mack Paul (Musqueam Nation), Ray Natraoro (Squamish Nation), and Olivia George (TsleilWaututh Nation).

Each sign offers a super-sized inspirational backdrop for an I AM photo or video and a scannable QR code to access the dedicated website which asks: “The Invictus Games Vancouver Whistler 2025 are coming. The Games will bring together wounded, injured and sick military service members and Veterans from around the world on a courageous journey of recovery through the healing power of sport. Their inspiration? I AM Unconquered. I AM Invictus. On your journey, what’s your I AM?

I AM is the motto for the Invictus Games and is inspired by the last two lines of the poem Invictus by English poet William Ernest Henley: “I am the master of my fate; I am the captain of my soul.”  It reflects and defines the Invictus Games’ core purpose: to provide a platform for personal achievement, to compete not just against each other, but against oneself.

Nine similar I AM interactive signs will be popping up in prominent and well-loved Vancouver and Whistler locations leading up to the Games (sites to be announced soon). 

#ShareYourIAM

All ten I AM signs were manufactured in Canada, the first (and only) illuminated I AM sign being the largest at 10’w x 8’h x 6’d, weighing 976lbs. The subsequent nine signs will each measure 10’w x 8’h x 3’d and weigh just over 400lbs.

About Invictus Games Vancouver Whistler 2025 

The Invictus Games Vancouver Whistler 2025, presented by ATCO and Boeing, is an international sporting competition for wounded, injured, and sick service members and Veterans. From February 8th – 16th 2025, the seventh Invictus Games will bring together up to 550 competitors from up to 25 nations in 11 adaptive sports in the natural beauty of British Columbia, Canada. 

The Invictus Games Vancouver Whistler 2025 will be held on the traditional territories of the Lil̓wat7úl (Líl̓wat), xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations. True Patriot Love Foundation, the Government of Canada, and the Province of British Columbia are the valued Founding Partners of the Invictus Games Vancouver Whistler 2025.

Related: Invictus Games Vancouver Whistler 2025 Opening and Closing Ceremonies

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