Eco-Friendly Active Wear from Recreative Apparel: Giveaway

Comments 38 by Rebecca Bollwitt

Aurore Plavis is a local self-starter, with a lot of passion for eco-friendly and affordable clothing, that launched her small business Recreative Apparel in March of this year. I had the chance to chat with her about jumping in as an entrepreneur for the first time and what the inspiration was for launching her innovative product.

Eco-Friendly Active Wear from Recreative Apparel

Aurore Plavis, Founder of Recreative Apparel. Photo by Jennilee Marigomen.
Aurore Plavis, Founder of Recreative Apparel. Photo by Jennilee Marigomen.

Aurore wants to show the big brands of world that if a one-woman business can include sustainable practices at every step of the garment production process; from design, sourcing, manufacturing, and even afterlife; surely they should do too.

With a passion for fashion and the environment, she wanted to reconcile both by manufacturing a product with little cost to the earth and its people.

“Growing up, I couldn’t understand why global brands couldn’t do better. And why did it have to take the 2013 Dhaka garment factory collapse for consumers to understand that a $10 organic cotton top comes at a price for someone somewhere down the supply chain? And why are global brands not held accountable for their whole supply chain in the first place?”

While researching a business idea, she knew she wanted to raise awareness about plastic pollution, more specifically disposable plastic.

“I discovered a fabric made of a recycled polyester (rPET)/spandex blend that has a high ratio of recycled fibres made from post-consumer water bottles. Using recycled materials doesn’t just help save our oceans and land – it also does away with the need for raw materials that are involved in the production of traditional nylon (like crude oil). rPET uses less water and energy and emits less greenhouse gas than for virgin polyester. The rPET I use is Oeko-Tex certified (safe for people) and dyed with non-toxic dispersed dye. This fabric is perfect for activewear – it’s durable, breathable, moisture-wicking, anti-bacterial, UV-protective, and pill-resistant. So it was a no brainer!”

recreative apparel

Aurore offers consumers an ethical and eco-friendly alternative to the big athleisure brands by making clothing for the active lady who cares for the earth and its people. Her target customer has her own sense of style and makes a statement by refusing to follow the ‘trends’. “She doesn’t care for fast-fashion and instead looks for investment pieces – timeless quality garments that she will cherish for a long time to come. She is a conscious consumer who support brands that she truly believes in.”

recreative apparel own your magic tote

Recreative‘s mission is to offer a better alternative to the traditional linear business model (make, use, dispose).

“I want Recreative to become a fully circular business (make, use, return or recycle). This is what inspired our brand name, Recreative meaning “creating anew again and again”. This is what keeps me going!”

This is the first round of production, featuring foundation pieces and bright vibrant colours that can stand out in a crowd and radiate beauty from the inside out. There are plans to expand the line in the future, with sales from the first round supporting the next.

Giveaway

I have a Recreative Apparel tote and t-shirt to give away! I asked Aurore what some of her basic, everyday sustainability tips are and she gave me some examples:

  • Carry a reusable bag wherever you go and let the cashier know you have one
  • When ordering a cocktail remind the server that you don’t need a straw
  • Carry a reusable water bottle wherever you go
  • Most importantly, support local businesses. This not only reduces your carbon footprint but it also keeps wealth and jobs flowing within your community

To enter to win, share your everyday eco-friendly tips below in the comments to enter to win, or RT the following on Twitter for a bonus entry:

Click to enter via TwitterClick To Tweet

I will draw one winner at random from all entries at 12:00pm on Monday, September 14, 2020. UPDATE The winner is: Helena!

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38 Comments  —  Comments Are Closed

  1. LindaMonday, September 7th, 2020 — 4:55pm PDT

    Carry a food safe container to hold snacks on the go.

  2. Heather GardinerMonday, September 7th, 2020 — 8:34pm PDT

    Reuse glass jars (from sauces etc) for pantry storage instead of using plastic containers.

  3. Iris NMonday, September 7th, 2020 — 9:08pm PDT

    I grow a vegetable garden for healthy and fresh food and compost and recycle as much as possible to minimize my environmental footprint.

  4. Jenn KMonday, September 7th, 2020 — 9:15pm PDT

    Compost and reuse/recycle as much as possible.

  5. BeckyMonday, September 7th, 2020 — 9:25pm PDT

    Recycle, recycle and recycle!
    Also, reusable bags!

  6. Sandra RankineMonday, September 7th, 2020 — 11:02pm PDT

    Drink water from the tap, most of BC has awesome water.

  7. Tabby72Tuesday, September 8th, 2020 — 6:49am PDT

    I am trying to bike everywhere instead of use the car this year and so far its going well!

  8. jane lillian jamesTuesday, September 8th, 2020 — 9:37am PDT

    Glad to enter for this prize.

  9. NicoleTuesday, September 8th, 2020 — 9:59am PDT

    Looks super cute!

  10. CynthiaTuesday, September 8th, 2020 — 10:01am PDT

    When using delivery services, use the comment box to ask for minimal packaging or plastic bags.

  11. SelinaTuesday, September 8th, 2020 — 10:08am PDT

    I bring my own containers when I dine out (well not too often nowadays) in case if I have food leftover, instead of asking restaurant for to go box.

  12. Jessica RodgersTuesday, September 8th, 2020 — 11:37am PDT

    My daily eco friendly tricks are to always have my reusable water bottle, I drink way to much water to be not using a reusable bottle… Always always have my reusable shopping bags with me .. and of course now more than ever, I Definitely try to shop and support local

  13. janTuesday, September 8th, 2020 — 3:15pm PDT

    I will walk or cycle for many of my smaller shopping needs

  14. NikkiTuesday, September 8th, 2020 — 9:40pm PDT

    I wash all clothes in cold water and use all natural & biodegradable soaps (and cleaners for household chores). I always carry a reusable bag & water bottle with me. And with the times we are currently living in I also always have a reusable fabric mask.

  15. Diane EstrellaWednesday, September 9th, 2020 — 10:38am PDT

    reuse and repurpose anything and everything I can. Buy from garage sales too!

  16. Jason BWednesday, September 9th, 2020 — 7:02pm PDT

    Grow a garden.

  17. ShelleyWednesday, September 9th, 2020 — 9:27pm PDT

    Line dry clothes with a clothes line instead of using a dryer.

  18. TaniaThursday, September 10th, 2020 — 9:43am PDT

    Grow your own vegetables in your garden.

  19. RinoThursday, September 10th, 2020 — 9:44am PDT

    Bring a reusable water bottle with you when you go out.

  20. CathyThursday, September 10th, 2020 — 12:01pm PDT

    Walk, cycle, scooter, and if going further, carpool with those in your bubble in an EV!

  21. Natalie VThursday, September 10th, 2020 — 4:35pm PDT

    I always bring a reusable bottle with me and by shopping bags and reusable produce bags. Super convenient and helps reduce plastic!

  22. Irene ChanFriday, September 11th, 2020 — 10:34am PDT

    I bring reusable shopping bags and reusable water bottle with me everywhere I go to reduce my consumption of single use plastic.

  23. Sunshine HFriday, September 11th, 2020 — 7:58pm PDT

    We walk most places and if we can’t use public transit, and we usually have our backpacks and cart with us for days with lots of shopping.

  24. TiffFriday, September 11th, 2020 — 11:43pm PDT

    Simple everyday things like using daylight if you can, turning off any lights in the house that aren’t being used, using less water when you shower, rethinking purchases (Do I really need it? Can I fix it or make this last longer? Can I buy it secondhand?)…

  25. AnneSaturday, September 12th, 2020 — 9:19am PDT

    Support your local store offering refillable products

  26. Kathleen BSaturday, September 12th, 2020 — 11:35am PDT

    Putting a sweater or blanket on when cold, not turning up the heat.

  27. SamanthaSaturday, September 12th, 2020 — 10:53pm PDT

    Compost!

  28. wenSunday, September 13th, 2020 — 8:58am PDT

    Sustainable and a great cause! Thanks!

  29. wenSunday, September 13th, 2020 — 8:58am PDT

    Recycle

  30. Kara machSunday, September 13th, 2020 — 11:16am PDT

    This would be awesome! Love supporting local. Thanks for the chance

  31. Remy DhillonSunday, September 13th, 2020 — 2:16pm PDT

    Always keep reusable bags in the car

  32. BrunellaSunday, September 13th, 2020 — 4:00pm PDT

    When I shower, I take a bucket with me to collect waste water that then I give to the plants on my balcony

  33. Katelyn KSunday, September 13th, 2020 — 5:49pm PDT

    Choose cloth diapers over disposables. It is about 10 extra loads of laundry a month and disposables take upwards of 300 years to biodegrade in the landfill.

  34. JRSunday, September 13th, 2020 — 7:53pm PDT

    I bought a collapsible silicon tupperware container, so I can take leftovers home from restaurants without having to use styrofoam (old days) or even compostable packaging (nowadays). And I bike wherever I can rather than drive.

  35. HelenaMonday, September 14th, 2020 — 8:25am PDT

    Reuse jars like the ones from yoggu to store goods in, I use mine for nuts and seeds. Also bring a bag to store your veggies in when purchasing, instead of using plastic bags provided.

  36. StephanieMonday, September 14th, 2020 — 11:42am PDT

    Buying secondhand and reducing travel!

  37. Lisa StokoeTuesday, September 15th, 2020 — 4:22pm PDT

    I use reusable straws💕

  38. Lisa StokoeTuesday, September 15th, 2020 — 4:31pm PDT

    Using metal straws

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