Central City Brewers & Distillers Team Up with BC Lions to Support BC Seniors

Central City Brewers + Distillers is teaming up with the BC Lions and BC Seniors Living Association (“BCSLA”) on a new COVID-19 campaign where they will donate 200 mL of hand sanitizer to independent and assisted living communities in BC for every sale of the new Red Racer Cruiser 8-pack Mixer.

Central City Brewers & Distillers Team Up with BC Lions to Support BC Seniors

Central City, which is known for its award-winning beer and spirits including the 2019 Canadian Beer of the Year with its Red Racer After Hours Pale Ale, began producing hand sanitizer back in April 2020, in support of Canadians especially COVID-19 front-line workers.

“We wanted to continue supporting our communities and front-line workers during these COVID-19 times and we are fortunate to have the opportunity to partner with the BC Lions Football Club and BC Seniors Living Association on our new Red Racer Cruiser 8-pack Mixer campaign,” says Brendan Yep, Vice President of Sales at Central City Brewers + Distillers. “As community leaders, it is important for us to contribute and do our part, and this is one way we are giving back to the community.”

In April, Central City donated hand sanitizer to front-line workers, healthcare workers and first responders through the City of Surrey. Now in June and July, Central City will donate additional hand sanitizer to independent and assisted living communities in BC through this new Red Racer Cruiser 8-pack Mixer campaign.

BC Seniors Living Association is a voluntary, membership-driven organization dedicated to being a valuable source for member development, education and growth. The organization works to promote and protect the best interests of its members, which include the Independent and Assisted Living communities in BC. The cornerstones of BCSLA is based on actively advocating, educating, mediating and celebrating retirement communities and their residents.

The Red Racer Cruiser 8-pack Mixer includes 500 mL cans of Pils, Hazy Dreamer Pale Ale, Dirty Blonde Ale and Lager, and will be available in private liquor stores throughout the province.

“We are very grateful for the initiative and support of Central City Brewers and Distillers and the BC Lions,” said BCSLA CEO Lee Coonfer. “During the COVID-19 pandemic, seniors’ communities have been put under a tremendous amount of strain to acquire the appropriate PPE and sanitizing products in the appropriate quantities to keep their residents safe. Seniors’ safety is our priority and through the selfless gestures from the community, the tireless work of our employees and acts of corporate social responsibility, we will be able to meet this challenge and get through this together.”

The Central City Hand Sanitizer is also available for purchase (3L and 1L bottles, and in bulk) at all Central City Liquor Store locations and at the brewery store (11411 Bridgeview Drive, Surrey).