The main campaign focus is Cyberbullying, and the official t-shirts proclaim: ‘Be Kind’ – offering a message to encourage everyone to think before they post on social media.
“This year we are focused on encouraging everyone to ask themselves to Think before posting any online messages,” says Sara Dubois-Phillips, Executive Director of the CKNW Kids’ Fund. “We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”
Pink Shirt Day is February 27, 2019
Net proceeds from the t-shirts are distributed through CKNW Kids’ Fund to support youth anti-bullying programs throughout Western Canada including the Boys & Girls Clubs across British Columbia, Alberta, Saskatchewan and Manitoba.
This year Pink Shirt Day, which is at the centre of a month-long anti-bullying awareness campaign, falls on February 27th. Thousands of Canadians are expected to wear pink to show their support for safe and inclusive schools, workplaces and communities.
As one of the first official Pink Shirt Day sponsors and now after a decade of involvement, London Drugs has helped raise more than 1.4 million dollars for CKNW Kids’ Fund supporting a variety of community organizations. In 2018 alone, over 20,000 official Pink Shirt Day t-shirts were purchased at London Drugs.
In addition to pink shirts, London Drugs will also be selling pink shirt plush bears, Be Kind toques and pink wrist bands to raise awareness and funds to support this integral campaign. This year, London Drugs is joined by Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.
About Pink Shirt Day
In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphan’s Fund was inspired by the story and to date have raised more than $1.8 million for anti-bullying programs in Western Canada with the sales of Pink Shirt Day t-Shirts.
A Miss604.com guest post by Alexis Miles
Alexis Miles is a college student with a passion for writing, hiking, and live music.