Toy Shopping at the Toy Box in Kitsilano


Friday, November 28th, 2014 — 10:44am PST
Comments 78

There aren’t too many shops that when upon entering, my eyes get wide, a big smile forms, and I look forward to browsing every shelf and stand for intriguing and exciting finds. At least, I didn’t expect the amount of awesome energy I would feel when I first stepped into the Toy Box on West Broadway last week, and discovered its playful and positive atmosphere which is all about being young at heart.

Shopping at the ToyBox in Kitsilano

Toy Shopping at the Toy Box in Kitsilano

While the Toy Box by Toy Jungle has been a neighbourhood fixture for 42 years, owners Misti and Gary Mussatto moved the store into this location at 2933 West Broadway and had a grand re-opening celebration just this month. The pair, who were named “Toy Retailers of the Year” for Canadian independent toy stores in 2004 also own and operate The Toy Jungle locations at Morgan Crossing and at Park Royal.

Starting with a blank canvas, Gary transformed every inch of the West Broadway shop into a toy factory, with themed decor from floor to ceiling.

“The most special thing we offer is our team, the people who work here really care about kids and they care about the toys.”

I enjoyed my visit to the Toy Box so much because while the store had a playful factory theme, it allowed for much more than simply having a child enter the store, grab a toy, and take it to the cash register with mom or dad in tow. Every inch of the shop lends itself to an experience.

You can sit an play with trains, games, and puzzles. You can follow the Toy Jungle’s signature characters around the shop as they appear in various locations and, my favourite part, kids can ring the exclusive birthday bell when they come in on their birthday. The setting sparks your imagination.

Kids can also put on a hard hat and become “Toy Inspectors” for the day, actually assisting with market research that goes into the creation of the Tooky’s Picks recommended toy lists available at the counter.

At the grand re-opening of the store Gary said: “We like people that just want to play. We encourage people to play everyday. Just to come in and to see toys and games, things that might inspire them, and want to actually play. It’s a little escape from the every day.”

For an aunt like me, who isn’t on top of the latest brands and trends in the toy world, the best part of my Toy Box experience was discovering Tooky’s Picks which are toy suggestions based on age, gender, and type of child — from energetic and creative kids to the imaginative and nurturing. These lists, named after the store’s mascot character Tooky, helped me find the best toys for my nephews aged 6, 10, and 12 and thanks to toy specialist Neil’s recommendations, I believe found the perfect gifts for them.

Of course each area of the store is sorted by age group and you’ll spot popular brand names, like Playmobil and LEGO, along with some locally-designed toys like Cobble Hill puzzles.

Enter to Win

Discover and experience the Toy Box and Toy Jungle for yourself by entering to win a $50 gift card that you can use at either the Toy Box in Kitsilano, Toy Jungle in Park Royal, or Toy Jungle at Morgan Crossing in Surrey. Here’s how you can enter to win:

  • Leave a comment on this post (1 entry)
  • Post the following on Twitter (1 entry)
RT to enter to win a $50 @ToyJungleToyBox gift card from @Miss604 http://ow.ly/F2SDi

Follow the Toy Jungle on Facebook and Twitter for more information, and plan a visit to one of the shops for the full experience. I will draw one winner at random from all entries at 12:00pm on Tuesday, December 2, 2014.

Update The winner is @MsHurtubise on Twitter!

Current contests on Miss604.com

78 comments

  1. Lisa says:

    Awesome prize! looks like such a fun place to shop and play:)

  2. matthew m says:

    Great store.

  3. marisa.p says:

    Toys!! I love The Toy Jungle. They have an epic array of vintage candy too! My $50 is going to buy a junk load of bottlecaps!!

  4. Steven says:

    Toys for Christmas -anytime! ๐Ÿ™‚

  5. christophe says:

    Me me me!

  6. Michelle W says:

    This would be perfect for Christmas shopping for my niece and nephews!

  7. Tracey Flattes says:

    Such a great store!

  8. Shauna says:

    Love this store, so happy they re-opened!

  9. Billy Truong says:

    He took the Whoโ€™s feast, he took the Who pudding, he took the roast beast. He cleaned out that ice box as quick as a flash. Why, the Grinch even took their last can of Who hash.

  10. lindawwww says:

    Just in time for Christmas! Thanks for the chance to win.

  11. Stephanie says:

    Awesome prize.

  12. Cassidy says:

    Cool Toy Store for sure! My kids would love to get something from there!

  13. Gitta says:

    Oh yes please ๐Ÿ™‚

  14. Clare G says:

    We love Toy Jungle in Morgan Crossing! They have such great stuff!

  15. Melissa says:

    Thanks!

  16. Linda says:

    Great contest. Got 10 grandchildren to please.

  17. meredith says:

    I came here all the time when i was little ๐Ÿ™‚ so many great memories. Live their new location.

  18. B says:

    We love the toybox it’s our favourite local toy store, so happy they are back!!

  19. Emilia says:

    We love going there.

  20. Barb W says:

    Amazing selection of toys…

  21. Beth says:

    I’d love to win this to buy my daughter her very first doll ๐Ÿ™‚

  22. Lael says:

    I haven’t been before, it looks like a great place to check out.

  23. Dayna Wilson says:

    I’ve heard good things about this place. Can’t wait to check it out.

  24. leanne says:

    Great store! My kids would be thrilled.

  25. Maya says:

    Excited to check this out!

  26. Luc says:

    I’d like some new toys.

  27. Kam says:

    This would be perfect to get a gift for 4 year old nephew!

  28. Hayley says:

    I would love to win this and get something for my Niece <3

  29. angela griffin says:

    This would be great… I need to buy some presents for the kids!

  30. mike gismondi says:

    I could use this for my son!

  31. Shirley says:

    Time for nostalgia!

  32. Mag says:

    Thanks for the chance.

  33. Albert says:

    Love shopping for toys!

  34. Andrew says:

    This would be a great prize.

  35. Jen R says:

    I love the Toy Jungle! This would be great for picking out Christmas Gifts for my kids!

  36. jan says:

    love toy shopping

  37. Julie Verhoeven says:

    Great store with helpful staff

  38. Rebecca says:

    Would love to get some cool stuff for my niece here!

  39. Lori says:

    I’d like to check out the toy Jungle at Morgan Crossing

  40. Darcy says:

    This prize would be great for a few of my many nieces and nephews.

  41. Sherry F says:

    I love shopping at Toybox for my Grandchildren….hope you pick me.

  42. Pierre says:

    Toys, Toys, Toys

  43. Kim Rees says:

    Great store, sorry they moved out of Coquitlam centre.

  44. Jeff S says:

    It would be great to check out The Toy Box for Christmas gift ideas.

  45. Jenn S says:

    You are never too big or old for toys.

  46. Lori Jackson says:

    Incredible! Thanks for the chance!

  47. Deb says:

    Great prize

  48. Wally says:

    Please pick me!

  49. erin says:

    Looks like a fun store!

  50. Joanne says:

    I love a good toy store!

  51. Annie says:

    I walked right in front of the new store last Sunday. I thought it was gone for good when they closed down their former location. Local stores like this one cannot disappear so I’m glad to see it’s back!

  52. Jen says:

    I love this store!!!

  53. joe says:

    I never win so pls pick me!

  54. Ron S says:

    Perfect timing for Christmas!

  55. Helen says:

    Great toy store.

  56. Kim says:

    Even though their lego is overpriced I’d like to check out their new location.

  57. Stacey says:

    Great store, awesome givaway!

  58. Alex says:

    Great prize for some kid xmas shopping

  59. Candice says:

    would love to take my Nephew here

  60. Gwen says:

    I am glad the Toy Box is back in business.

  61. Lance says:

    It’s pretty scary when the staff in the Morgan Crossing one recognize us due to the amount of times we go in there. ๐Ÿ™‚

  62. Courtenay says:

    Great store and amazing prize! This is awesome!!

  63. Claire says:

    My kids would be delighted!

  64. Linda says:

    I would love to pick up something for my niece.

  65. Erin W says:

    This would really help with my Christmas shopping! My daughter wants a game for Christmas.

  66. Jane says:

    I’ve got 10 grandkids. This gift card would be great!

  67. brianne sheppard says:

    THis is such a great store.. and a gc right before xmas would be so lovely!

  68. Jennifer P. says:

    These stores sound super fun, I love the energy I can feel just from reading the post! The set up looks great in the photos too – LOTS of fun stuff, organized nicely, and a fun hands on set up for the kids – I will have to check them out with mine!

  69. Shannon says:

    I love this store!

  70. Stotes says:

    These are great stores!

  71. Emily H says:

    Cool! I’d have so much fun shopping there!

  72. Kristy says:

    Great store! ๐Ÿ™‚

  73. Donna says:

    I still love toys as an adult! Especially stuffed animals

  74. Katherine says:

    Santa’s helpers!

  75. Karen says:

    Toy store? I love toys…

  76. Wonderful video ! Thanks to share this toys blog .

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