Although it was announced earlier this year, it’s only recently sunk in that the Red Robinson Show Theatre at the Boulevard Casino will get a new name when the casino changes over to the Hard Rock Casino brand this December. The theatre, named after local rock and roll radio legend Red Robinson — inducted in the Rock and Roll Hall of Fame in 1995 — will then be called “The Joint”.
Michael Bublé seeing red over Red Robinson Show Theatre name change: The singer was sitting in a production truck with an assistant when he noticed the Red Robinson sign was down. A new sign said: “Coming soon: The Joint.”
“They can’t do that,” Bublé said he told his assistant, who had confirmed the name change. “It was disbelief. I couldn’t believe that the same people who’d honoured him could dishonour him.”
Robinson is credited with bringing rock and roll to Vancouver in the 1950s. As a teenage disc jockey, he was an early believer in the music and sowed the seeds of what has become an important music industry city. [The Province]
An online petition to keep Red’s name on the venue is gaining momentum and the following note has appeared on the Boulevard Casino website this afternoon:
We would like take this opportunity to address our community’s feedback regarding the name change of the Red Robinson Show Theatre. As we announced in October, Boulevard Casino in Coquitlam will officially become the Hard Rock Casino Vancouver on December 20, 2013. Our venue is undergoing a transformation that impacts every part of the property, and this includes rebranding all facets of our operations under the Hard Rock Casino Vancouver name.
We truly respect and admire Red and the legacy he has created over the last 60 years. We have enjoyed a great relationship with him and will continue to honour that relationship with a collection of some of his vast memorabilia that will be displayed throughout the new facility once Hard Rock Casino Vancouver opens.
We look forward to creating new memories and experiences for the community at the new Hard Rock Casino Vancouver. This globally recognized brand is known for providing world-class entertainment, dining and gaming options and we’re excited for what this will bring to our community.
On Friday, November 15th at 2:40pm, Chuck Keeling, Executive Director Stakeholder Relations at Great Canadian Gaming Corporation will be speaking with Simi Sara on CKNW to discuss the changes happening at the Boulevard Casino, future home of the Hard Rock Casino Vancouver. We anticipate many of the community’s questions will be addressed at that time.
Senior Vice President, Operations – West
Great Canadian Gaming Corp.
It is the end of an era at the casino but perhaps a new door is opening somewhere else. It’s exciting to have a Hard Rock franchise in Vancouver (again) and the theatre is a really great venue. Hopefully Red will continue to be honoured and regardless of the theatre’s name, everyone should familiarize themselves with Red Robinson and his legacy.
Red Robinson was the first Vancouver disc jockey to play that “rock and roll” music and was the emcee for Elvis’ Vancouver tour stop at Empire Stadium in 1957 — among many of the other groundbreaking moments in his career. Read more about Red on his blog, including his latest post about his 60-year career in radio. It is truly a privilege to share a hometown with him.