Blogger Profile: Kendra Hagerman

Over the years I have profiled bloggers from the Northwest Territories to the Fraser Valley, anyone that interests me and that I hope will interest you as well. A few years ago I started asking a standard set of questions and I’ve sent these out to a few local bloggers for this week’s series. Click, share, explore, and enjoy.

Kendra Hagerman

Photo courtesy of Kendra Hagerman

Blog: Van City Pretty
Twitter: VanCityPretty
Facebook: Van City Pretty – Vancouver Style Blog

How long has your blog been around?
I’ve been writing for years, but Van City Pretty was “born” a year and a half ago.

What is your role?
I’m the founder and Editor-in-Chief. As a writer, I also contribute to Tyra Banks’ Type F, MTV FORA, Huffington Post Style, Golden Girl Finance, and a number of other publications.

What does your site do/what is it about
Van City Pretty is an online fashion and beauty magazine. I focus on a wide range of beauty and style, and offer real information for real people.

What can people see, read, and do when visiting your site?
There’s a little something for everyone: designer interviews, fashion/beauty trends, how to, fashion inspiration, DIY, cheap style thrills, local and international beauty/fashion news, interviews with inspiring women in the fashion industry, a breakdown of the Vancouver Holt Renfrew store windows, collection rundowns, and online/in store sale alerts.

One of my favourite features is Thrift Store Scores, where I focus on at least one vintage item that I’ve hunted down at a thrift store. One of my latest finds, a $3 vintage Gucci clutch, has quickly become my “go to” accessory.

Why do you blog?
I started Van City Pretty as a place to share my creativity, ideas, favourite things, and writing portfolio. As a freelance writer, I don’t always have full creative control over what I write about. Since I’m the founder, owner, and writer, there’s no one to tell me what creative direction to take. The choice (and responsibility) is all mine.

I wanted Van City Pretty to be a place where readers can have fun exploring and discovering new things. I wanted to create a website full of inspiration and information. I love interviewing people, hearing their stories, learning from their mistakes, and gaining new knowledge. It’s my passion, and a labour of love.

What is the ultimate goal for your site, how would you like to see it grow?
I’d love to see Van City Pretty continue to grow in popularity, readership, and size. I’d like to continue to use it as a platform to share the things that I’m passionate about, and to become one of the top fashion/beauty websites. No matter how big VCP gets, I want to continue to offer fashion and beauty information that is accessible and applicable to everyone.

I’m also writing a book that I would like to eventually publish, and I would love to share some of it with my readers.

Follow Kendra: Van City Pretty, Twitter, Facebook

Read all entries in my Blogger Profile series and feel free to suggest a blogger for possible feature in the comments of this post.