102.7 The Peak Frequency Swap

Update your preset stations as you’ll now find The Peak at 102.7 on your FM dial. The frequency swap with Co-Op Radio went into effect today as the world class rock station upgraded from 100.5 to a stronger signal.

No longer will you lose the station once you pass Taylor Way on the North Shore, head up Burrard Inlet to Port Moody, or head East of the Fraser and into the valley.

“This exchange is incredibly good news for the station and our valued listeners and customers,” says Gerry Siemens, Vice-President and General Manager of The PEAK, which is owned by the Jim Pattison Broadcast Group.

The Canadian Radio-Television Telecommunications Commission (CRTC) approved the $1.437 million swap in September 2011. Siemens says the move gives The PEAK “one of the strongest radio signals in the city thanks in part to a new antenna for the 102.7 signal custom built in Italy.”

In return for its signal, Co-Op Radio receives: The PEAK’s stereo transmitter and related components; a back-up transmitter and a new transmitter site; costs paid for the move to the new site, plus leasing costs for five years; $300,000 of billboard advertising through Pattison; and $125,000 annually for five years to cover the station’s operating costs. [Source: Press Release]

Back in January of 2009 I wrote a blog post about the launch of the station and how it was going to fill a void. Through its successful Peak Performance Project, in-studio and public concert series, giveaways, social media engagement and super friendly personalities, they have achieved just that and more.

You can listen to 102.7 The Peak anytime, regardless of frequency, on their mobile application or through their website. Follow @ThePeak on Twitter for more information daily.