Rogers Santa Claus Parade 2011


Wednesday, November 2nd, 2011 — 3:35pm PST
Comments 3

The 8th annual Rogers Santa Claus Parade will once again brighten up the streets of downtown Vancouver on December 4, 2011 but with a slightly different route this year.

Rogers Santa Claus Parade
Photo credit: kiwi_cam on Flickr – from the Miss604 Flickr Pool

According to a press release that I received from the organizers, the Vancouver Art Gallery grounds will not be available (I’m assuming because of Occupy Vancouver) so they’re moving the festive headquarters to Thurlow.

Our focus is on working with the City to make sure we have a route that can accommodate Parade goers and allow us to raise as much food and funds for the Food Bank as possible,” explained Parade producer Robyn Jones-Murrell.

The Capital Saving Christmas Square will be located on Thurlow between Georgia and Melville from 10:30am to 1:00pm. The parade will start at 1:00pm heading East from West Georgia and Broughton but then turn left on Burrard (instead of right on Howe like before) and end at Cordova.

Spectators are reminded to bring donations for the Greater Vancouver Food Bank Society as this event is an important fundraiser each year. Since 2004, more than $96,200 and 63,500lbs of food have been collected at the parade.

The new route map is published on the parade’s website.

Update November 8, 2011: First responders in Vancouver have been named the Grand Marshals of the parade. The Vancouver Police Department, Vancouver Fire & Rescue Services and the BC Ambulance Service will be participating.

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3 comments

  1. Sara says:

    Wow. Less than $100k raised in 6 years. Given the crowds, I would have hoped for a larger total. Unfortunately, I don’t think most folks know it’s to support the food bank. Or they don’t care. Wish there was a way to change this.

  2. TylerIngram says:

    Still, 96,000lbs of food ain’t bad, but of course more is better! Do they only state on donations made during the parade? I am sure they must receive more than that throughout the year, or at least I hope they do.

    Sucks they are rerouting the parade due to OccupyVancouver though. Think I heard it will right north on Burrard and go down to Cordova.

  3. Looking forward to it. Lots of kids and families donate to the foodbank through school drives. We do!

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