The idea is to register yourself, your workplace or your friends and raise funds while wearing your loudest, wackiest, craziest shirt possible. Think Jeans Day but for another cause and with crazy prints.
Participants are encouraged to send in their loud photos for a chance to win 2 tickets to see Michael BublÃ© live in concert, dinner for 2 at The Shore Club, plus other prizes that include dinner at The Keg, Hyâ€™s and Gothamâ€™s.
There will also be a Loud Shirt fashion show at The Bay on Friday at 6:00pm. Follow them on Twitter @loudshirtday_ca for news and updates.