When you head down to 7-Eleven Thursday morning to purchase your monthly transit fare card don’t be fooled — Translink’s fare hikes kick into effect April 1st bumping up pre-paid fares by at least 10%.
I put a reminder out on Twitter and @reneestephen replied saying it now costs the same for her to buy a transit pass as it does to drive in and park at work. My mother will now be paying $151 a month for her 3-zone pass to commute downtown from Surrey each day. Even the Vancouver Sun asks if monthly fare cards are a “good deal”.
Many say there needs to be more of a crackdown on those who aren’t paying their fares. In 2009 I did a poll on my site where 77% of readers were in favour of turnstiles or gates at SkyTrain stations.
Fare increases are never popular, especially when Translink has seen an increase in ridership (that was a theme with BC Ferries as well).
The decision to raise prices on the fare cards, fare saver booklets and employer passes was made through public consultations last spring, said Drew Snider a spokesperson for TransLink. “The message we kept getting back was that they [public] wanted more transit, they were willing to pay for it,” Snider added. “At the end of the day there are so many ways you can ask people to pay for things.”
Roughly $18 million will be generated from the fare increase, which was initiated because other options like fuel and property taxes have been utilized, he said. [Vancouver Courier]
We’ve been teased by the free Olympic Line and given that they had over half a million riders on that small route alone in early 2010, it’s no secret that this city does love taking transit.