This morning the Sled Head campaign kicked off at the newly renovated London Drugs on Georgia & Granville.
Red toques sporting the “I’m a Sled Head” logo will be sold in support of Canadaâ€™s Olympic & World Champion Bobsledder, Pierre Lueders.
Having been to the birthplace of Bobsleigh this initiative is of special interest. Lueders has been the Olympics before having competed in Lillehammer (1994), Nagano (Gold), Salt Lake City (2002), and Turin (Silver).
He is the most decorated bobsleigh pilot in Canadian history and there’s even a turn named after him (“Lueders Loop”) at the Whistler Sliding Centre where the Olympic sliding sport events will be held.
The Sled Head toques are made by the Kootenay Knitting Company Ltd. and retail at London Drugs for $9.99, with $3 from each going towards Lueders’ Olympic efforts and expenses.
As a side note, the Kootenay Knitting Company is also making scarves for the Canadian Olympic Cross-Country Ski team.
To further their support, all London Drugs one hour photo departments will be also be donating $2.10 from the sale of every 14 oz photo mug to the Sled Head campaign.