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Sled Head Toque Campaign

Tuesday, January 19th, 2010 — 7:48am PDT
Comments 2

This morning the Sled Head campaign kicked off at the newly renovated London Drugs on Georgia & Granville.

Owly Images
From @LondonDrugs on Twitter

Red toques sporting the “I’m a Sled Head” logo will be sold in support of Canada’s Olympic & World Champion Bobsledder, Pierre Lueders.

Sled Head Having been to the birthplace of Bobsleigh this initiative is of special interest. Lueders has been the Olympics before having competed in Lillehammer (1994), Nagano (Gold), Salt Lake City (2002), and Turin (Silver).

He is the most decorated bobsleigh pilot in Canadian history and there’s even a turn named after him (“Lueders Loop”) at the Whistler Sliding Centre where the Olympic sliding sport events will be held.

The Sled Head toques are made by the Kootenay Knitting Company Ltd. and retail at London Drugs for $9.99, with $3 from each going towards Lueders’ Olympic efforts and expenses.

As a side note, the Kootenay Knitting Company is also making scarves for the Canadian Olympic Cross-Country Ski team.

To further their support, all London Drugs one hour photo departments will be also be donating $2.10 from the sale of every 14 oz photo mug to the Sled Head campaign.

The Vancouver 2010 Bobsleigh events begin February 20th.


  1. Tyler Ingram says:

    I was wondering what they were putting on there on Sunday night as I was walking home from the photowalk.

    The new store is awesome, I love the layout! Much nicer than the previous incarnation of that store. Now if they could only reno both the Robson and Davie stores 😉

  2. […] is but a small individual gesture on our part, let’s wear some red during the games. Grab a Sled Head toque, some of those red hot mittens, wear an old red t-shirt or knit yourself a scarf and just be a part […]

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