A few years ago when I worked at a newswire service I went into the office on-call to help VANOC with their official logo announcement. While watching the ceremonies on TV with the VANOC contact on the telephone, the moment the curtain dropped to reveal Ilanaaq (the Inukshuk) I sent the image over the wires.
The response to the logo is still pretty mixed as some question how relevant it is to the City of Vancouver, might think the cartoon smile is a bit too cheesy, or others think it’s the perfect symbol of harmony and history of local cultures.
When the mascots were unveiled for Vancouver’s 2010 Winter Olympic Games the mash-up characters (Quatchi, Miga, Sumi) were actually pretty accepted and I believe the hockey-playing Quatchi dolls are still flying off shelves at The Bay. However, I was personally disappointed that the Vancouver Island marmot, Muk Muk was only a pseudo mascot until recent months.
Reactions to almost every aspect of the Games have not come without criticism across the nation and the latest symbol and marketing push came yesterday with the presentation of our 2010 torch that will travel 45,000 kms with 12,000 Canadians to carry it from coast to coast.
On the radio they were calling it “driftwood” or “a miniature ski” but whatever the reaction this symbol, designed by Bombardier, will get much exposure as it carries the flame from Greece to BC Place.
Also, since the Games are coming to the Lower Mainland and Canadian athletes will be training and competing for our nation, right here in all of our back yards, let’s just hope they come up with some better designs for our team outfits than the “camouflage” worn in Beijing.