Review: L'Oreal Double Extension Beauty Tubes Mascara

Comments 16 by Rebecca Bollwitt

Over the last few years I have participated in several campaigns with Toronto-area marketing company, Matchstick. Some of the experiences have been fabulous, others not-so-pleasant, however it’s encouraging to see they are still engaging bloggers on behalf of their clients, as exposure is always a great thing.

I was asked to participate in the L’Oreal Double Extend Beauty Tubes Mascara campaign recently and was sent a travel makeup bag, some smokey-shaded eyeshadow, eye liner, various brushes for application, and two tubes of Double Extension Mascara. Being a faithful Maybelline girl for the last fifteen years I wasn’t too sure what to expect as no other brand has ever been able to compare but I thought this would certainly be worth trying out (especially since I just ran out).

L'Oreal Double Extension Beauty Tubes Mascara

Unfortunately since my eyes are blue, the eyeshadow supplied isn’t quite the best match for me (so I’d be happy to give it away to a reader if they’re interested). The mascara was the main focus and so I tried it out for last night’s event.

L'Oreal Double Extension Beauty Tubes Mascara

The application takes twice the time with the two step process, first the white coat and then the black. However, the white coat does in fact add what seems to be an extension of your lash that is accented upon applying the black. The result is a very polished look.

L'Oreal Double Extension Beauty Tubes Mascara

L'Oreal Double Extension Beauty Tubes Mascara

Self Macro with my new Fuji

Click to enlarge

The L’Oreal product does in fact make lashes feel longer, and I can feel them when I open my eyes pretty wide — I actually can’t stop touching them (which I know is bad) as they almost seem fake. It’s also waterproof, which is nice, easily comes off with warm water and soap/cleanser, and it does not flake off or cause raccoon eyes (even overnight — yes I know, that’s bad too).

My trusty Maybelline does retail for about $3.00 less than the L’Oreal (based on London Drugs online pricing [1] [2]) but I am no longer afraid to try other products and feel encouraged to do just that.

If you’d like to try out the L’Oreal Double Extend Mascara for yourself, you can use this $5-off coupon.

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16 Comments  —  Comments Are Closed

  1. Keira-AnneFriday, February 13th, 2009 — 2:24pm PST

    Like you, I’ve been faithful to Maybelline for years and years. However, your eye photos alone are encouragement enough to give L’Oréal a shot!

  2. nancy (aka citizens banker)Friday, February 13th, 2009 — 2:25pm PST

    Fantastic – I just bought some Almay and it didn’t work for me, at all.
    I’ll grab the coupon and try out the L’Oreal. And this is absolutely as girly as I’ll ever get on any blog, anywhere 🙂

  3. Windy MayFriday, February 13th, 2009 — 2:25pm PST

    I have been debating buying the L’Oreal Double Extend Mascara for a few months now…but being the youngbudget Queend I had a hard time justifying buying a product that I didn’t know would even work!
    Thanks for posting this! I am definitely going to buy some now that I’ve seen it’s effectiveness on a REAL PERSON – AND, I’m going to use your $5.

    Thanks 604!

  4. SheenaFriday, February 13th, 2009 — 2:36pm PST

    I’ve tried a few mascaras like this before. I’m completely insane when it comes to clumping and it’s been hit or miss with most of them. This one doesn’t look too bad…

  5. Miss604Friday, February 13th, 2009 — 2:38pm PST

    @ Sheena the mascara does coat the brush quite a bit when you take it out of the tube but I just scraped off a bit of excess and it worked well.

  6. vanessaFriday, February 13th, 2009 — 2:45pm PST

    the concept reminds me of “kiss me mascara” which is also waterproof but comes out in “tubes” when washed with soap and water. i tried doing the smokey eye thing….ya looks like i got beat up. maybe i’m not doing it right. this reminds me – i should get my article up soon too.

  7. CandiceFriday, February 13th, 2009 — 2:48pm PST

    Oh. My. Gosh! So happy you wrote this!

    Just the other night even my guy friends were commenting on the commercial.
    Who doesn’t want “Beauty Tubes”?!?!
    I am pretty adventurous when it comes to make-up but I am a tried and true Maybelline Girl also.
    I will definitely try “Beauty Tubes” with that coupon.

    The pictures you took sold me.

    AWESOME! Thank you!

  8. Monica HamburgSaturday, February 14th, 2009 — 9:10am PST

    I love mascara & am always on a mission to find the perfect one. The pics are great – now I want! & Thanks for the coupon! Loooove coupons 🙂

  9. JessicaMonday, February 16th, 2009 — 10:30am PST

    Thank you for reviewing this! I’ve seen the commercial on tv several times and was wondering if it was worth it or not. I am somewhat of a mascara-fiend, I have several at a time but was wondering if this was similar to blincs’ Kissme “tube” mascara. Sounds like it is, but with a cheaper price tag and the bonus of lengthening the lashes. woohoo!

  10. BlissfulGirlTuesday, February 17th, 2009 — 1:45pm PST

    So thrilled to find this review … I’ve been wondering in the mascara wasteland for years now never really thrilled with any brand I’ve tried and am now so jaded I hate the idea of trying a new one lol. My current mess is Prestige Lash Matrix – Length, Lift, Volume Mascara which gets an epic fail. Unless, of course, you’re looking for that perfect flaking mascara to give you a constant “just freshly cried my eyes out” sort of look.

  11. Kelly RobsonWednesday, February 18th, 2009 — 8:06pm PST

    Ah damn. I bought this today and ended up with a lemon. My Step 2 is bone dry. Was going to post lovely butterfly eyes like yours!

    Shall attempt to exchange it tomorrow. Will report back to the group.

  12. L’Oréal Canada: Free $5 Discount Coupon For Mascara! | BargainMooseSunday, February 22nd, 2009 — 10:01am PST

    […] on other blogs have tested this mascara out. You can read these reviews on Bargainista and on Miss604. Like Rebecca on Miss604, I’m also a Maybelline cosmetics girl, and I rarely switch away from […]

  13. MondorThursday, March 5th, 2009 — 11:09am PST

    My friend stumbled across this post and shared it with me. I’m so glad she did because you answered all the questions I had about this product! I’m slowly getting in touch with my feminine side lately and have been curious about new products that come out. I’ve just sent away for the coupon. Thank you for that!

    I’m sure one of your readers has already asked, but what’s the harm in asking anyways. My eyes are nothing but brown and I would love to start playing with eye shadow so if your offer of shadow still stands, I’m very interested!

    I’m really happy to have found your blog….

  14. ELAINEFriday, May 1st, 2009 — 4:40pm PDT

    I am 54 years old with natural blonde hair. I have finally found a mascara that lengthens my blonde eyelashes and stays on. Thank you for such a fine product. I will never use another mascara. The Double Extend is fantastic!

  15. cher CWednesday, September 22nd, 2010 — 9:26pm PDT

    For the first time in 40 years of wearing makeup I can put mascara on in the morning and come home with no racoon eyes. I love this product. The length is super as well.

  16. CameraSaturday, October 16th, 2010 — 1:15pm PDT

    Hello, nice to come to your blog!

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