Over the last few years I have participated in several campaigns with Toronto-area marketing company, Matchstick. Some of the experiences have been fabulous, others not-so-pleasant, however it’s encouraging to see they are still engaging bloggers on behalf of their clients, as exposure is always a great thing.
I was asked to participate in the L’Oreal Double Extend Beauty Tubes Mascara campaign recently and was sent a travel makeup bag, some smokey-shaded eyeshadow, eye liner, various brushes for application, and two tubes of Double Extension Mascara. Being a faithful Maybelline girl for the last fifteen years I wasn’t too sure what to expect as no other brand has ever been able to compare but I thought this would certainly be worth trying out (especially since I just ran out).
Unfortunately since my eyes are blue, the eyeshadow supplied isn’t quite the best match for me (so I’d be happy to give it away to a reader if they’re interested). The mascara was the main focus and so I tried it out for last night’s event.
The application takes twice the time with the two step process, first the white coat and then the black. However, the white coat does in fact add what seems to be an extension of your lash that is accented upon applying the black. The result is a very polished look.
The L’Oreal product does in fact make lashes feel longer, and I can feel them when I open my eyes pretty wide — I actually can’t stop touching them (which I know is bad) as they almost seem fake. It’s also waterproof, which is nice, easily comes off with warm water and soap/cleanser, and it does not flake off or cause raccoon eyes (even overnight — yes I know, that’s bad too).
My trusty Maybelline does retail for about $3.00 less than the L’Oreal (based on London Drugs online pricing  ) but I am no longer afraid to try other products and feel encouraged to do just that.