Have you seen this while driving across the Burrard Bridge or heading out of Kits? This morning there will be an unveiling at the Molson Brewery and I’m running over to cover it.
Weâ€™ve had a few phone calls this morning and an inquiry on twitter regarding the black draping on our brewery in Vancouver. February 11th at 9am we will be unveiling whatâ€™s behind the mural in an effort to engage Canadians from coast to coast to coast to rally in support of the Vancouver 2010 Olympic and Parlympic Winter Games. Molson is proudly the official supplier of beer to the 2010 Games.
Look for more details and how you can join together with your family, friends and acquaintances in communities across this great nation to rally in support for the games and Team Canada. [Molson Community Blog]
I’ll have my own photos (and more details) shortly after 9:00am.
Update: At 9:00am this morning workers from the Molson Brewery on Burrard gathered outside to celebrate the unveiling of a 2010 mosaic mural project.
Molson, being Canada’s oldest brewery and having recently celebrated 50 years of brewing in Vancouver, wanted to bring communities from across the nation together in one place. This 4,000 square foot mural will feature uploaded and submitted photos by (legal drinking age) Canadians from coast to coast and will be updated every few months to reveal a giant image, and message, in honor of the Winter Games that will kick off in Vancouver one year from tomorrow.
“Molson is preparing to welcome the world to Vancouver in a truly Canadian way,” said David Bigioni, Brand Director, Molson Canadian. “The 2010 Mural Project will give Canadians from all corners an opportunity to share a personal connection with the Games and show our athletes that we stand proudly behind them.”
The final mural image will also be made available as a poster, with proceeds going to the Canadian Olympic Foundation.
I’m pleased to support Molson’s community and social media efforts after they’ve shown much love for bloggers and have supported every event that I have organized in the last few months (from Best of 604, to WordCamp Whistler, and tomorrow’s Twestival).
If you live in Canada, snap a photo of yourself raising a pint and submit it to The 2010 Mural Project and your image could be featured on the mural.
You can view all my photos from this morning’s launch in my Flickr set
Update January 25, 2010 Molson Coors has unveiled the final product which is Canada’s largest mosaic mural!
You can see how it looks on the side of the building via this Twitter photo from @MolsonFerg.