Gift cards are everywhere these days and just this morning I heard an ad for Safeway that boasted their selection of 100 different cards, from pre-loaded meals at Earls to weekend getaways at a Marriott hotel – you can give anyone, anything this holiday season and it will all fit nicely into an envelope.
While browsing the Boing Boing Gadgets last night I came across the new Target Gift Cards, one of which doubles as a digital camera.
The camera comes with a USB cord, driver disk, instruction manual and a voucher for 40 free prints from the Target photo center. The camera runs on two AAA batteries an also has a self timer. [Coolest Gadgets]
Available in increments of $50 – $1,000 you can give that special someone a shopping spree at Target, as well as a 1.2 megapixel camera with 8MB of memory.
When giving or receiving a gift card, fees and expiry dates come to mind although apparently Target gets rid of all that mess and also gives you the option to reload the card.
Other creative offerings in Target’s GC department include the gift card/night light, gift card/USB key (64 MB), and the gift card/m&m candy tin.
It’s fun to see companies stepping up to not only engage their customers but to also help them get more use out of a little piece of plastic that would more than likely up in the trash after first or second use. I know if I had a little white Target dog USB key kicking around that it would get repeated use – as would the new sweater, socks, cosmetics, and cookies that the gift card would cover. It’s not much (the 64MB for example), but to me it’s that extra hint of personalization that can make this “I wasn’t sure what to get you” gift seem a little more special.