Archive for September, 2008

Internet Marketing Conference: Welcome to Panel Day

Comments 10 by Rebecca Bollwitt

I walked to the conference this morning, meandering through the quiet West End streets, dodging bicycles and being dusted with the scent of fabric softener from the laundry vents of the walk-ups. The Coast Plaza on Denman is rustling this morning; the scent of bacon sizzling at Brasserie Bistro is making its way to my […]

Hanson at the Commodore in Vancouver

Comments 12 by Rebecca Bollwitt

Yesterday afternoon and evening I had the chance to meet Zac, Isaac, and Taylor Hanson. Three brothers, singers, songwriters, record company owners, and musicians from Tulsa, Oklahoma. Thanks to Keira, I took the initiative to set up an interview with them for my weekly E! Online post (Hanson interview to be published next week). She […]

IMC Live Blog: Monitoring Website Performance

Comments 3 by Rebecca Bollwitt

Afternoon sessions are kicking off here at the IMC with Anil Batra: “Learn what Key Performance Indicators (KPIs) are, how they’re defined, what the difference between a KPI and a metric is, and how to effectively present KPIs.” From wiki: “Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define […]

IMC Live Blog: Engage Community With Your Brand and Enterprise 2.0

Comments 3 by Rebecca Bollwitt

After another coffee break, a chat with Darren and Julie, and some conversations about blogging and how it can help business (excellent chances to plug sixty4media) I’m now at the front of the room for the next session with William Azaroff of Vancity. Update: 11:00am – “I don’t think we’re in the money business, we’re […]

IMC Live Blog: Social Media Marketing Success Stories

Comments 4 by Rebecca Bollwitt

After this morning’s keynote we’ve migrated into another conference room to see Darren and Julie of Capulet and their presentation: “The Many-Armed Starfish – Social Media Marketing Success Stories”. I’ve had to park myself at the back of the room since my MacBook is going to lose power but hopefully I’ll still be able to […]