Brew 2.0 Molson's Event for Online Content Creators

Comments 11 by Rebecca Bollwitt

It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month.

The event will also be a chance for you to meet your hometown’s best brewmasters – Kerry Scarsbrook & Gord Rickards, creator of Rickard’s Red. Gord created his ‘Red’ brew in 1985, and it’s now the number one selling red beer in Canada. They’ll explain the brewing process and share some cool stories from their amazing careers.

They held a similar event in Toronto and invited bloggers like Joey deVilla, Greg Clow, and the Cheap Eats Toronto folks.

To add to the history-theme of the event, Molson Brewery founder John Molson’s great-great-great-great-grandson, Geoff Molson, will also share with you his family ties to the Canadian tradition of brewing. Geoff’s a seventh-generation brewer, and is excited to meet Vancouver social media experts – he’ll speak to how his family’s company has evolved, which started by serving beer in Montreal 222 years ago (before the internet).

Some quick facts about beer and/or Molson in Vancouver that I could find:

– In 1901, The quarters of the Vancouver Board of Trade were on the second floor of the Molson’s Bank Building, which went up in 1898 and stood where Harbour Centre does today, at the northeast corner of Hastings and Seymour. (Molson’s Bank had started in 1855 in Quebec, was taken over in 1924 by the Bank of Montreal.) [VancouverHistory]

– In 1958, Lucky Lager Breweries was acquired by Labatt’s, and Molson’s bought out the American-owned Sick’s brewery and became a major player in B.C. with a plant at the south end of Burrard Bridge. [VancouverHistory]

– In 2007 Matthew Good performed for a small group of contest winners at the brewery on Burrard. [Miss604]

– In 2008 Molson is named the official beer of the Vancouver 2010 Olympic Games. [TheProvince]

Embracing bloggers and online content creators when it comes to marketing it always a good idea in my opinion. We’re all going to write about it (even though we have no obligation to) and there will probably be hundreds of photos up on Flickr after that evening as well. Either way, we’re talking about it already and are looking forward to being wined and dined.

11 Comments  —  Comments Are Closed

  1. DaveOMonday, September 8th, 2008 — 9:39am PDT

    I’ll be there – and i’m all primed up after Great Canadian Beer Fest in Victoria – met many brewers as well as importers of fine US and Belgian selections – well i sorta remember meeting them ;-).

  2. Vincent @ thedadjam.comMonday, September 8th, 2008 — 11:10am PDT

    Good idea and sounds like it will be fun. Wish I could come too… guess my blog isn’t big enough …. yet. Hopefully will be there next year! Could use a pint or five. Cheers, Vincent

  3. Michael AllisonMonday, September 8th, 2008 — 12:01pm PDT

    It will be good to meet the famous Miss 604.

  4. ToniaMonday, September 8th, 2008 — 12:02pm PDT

    Happy to hear you’re joining us next week! Looking forward to having a pint with you and visiting Vancouver for the first time in years!

    Thought I’d add another quick fact to your list — In 2008, the Vancouver Brewery received a $32 million face-lift….includes a new bottling line and seven new fermenting tanks. The addition has increased capacity by approximately 40%…lots more beer 🙂

    See you soon!

  5. Greg ClowMonday, September 8th, 2008 — 12:27pm PDT

    “we’re talking about it already and are looking forward to being wined and dined.”

    Shouldn’t that be BEERED and dined? 😉

    Hope you enjoy it. Despite my snarky cynicism about large breweries and viral marketing, it actually had a pretty good time at the Toronto event.

  6. raincoasterMonday, September 8th, 2008 — 2:49pm PDT

    They’re having an event for bloggers featuring Rickards Red and they DIDN’T invite me? That just can’t be happening…something’s gone wrong with this space/time continuum!

  7. kimMonday, September 8th, 2008 — 7:08pm PDT

    Inviting the bloggers means that the boys that make the beer are clever as hell!!!!

  8. Brew 2.0 – The Burrard Molson Brewery social media event « Random Thoughts of a Student of the EnvironmentTuesday, September 9th, 2008 — 10:51am PDT

    […] lucky for me, all of us (Rebecca and John Bollwitt, Duane Storey, Ryan Cousineau and myself) have been invited by Molson to Brew 2.0, an evening of […]

  9. adam moffatFriday, September 12th, 2008 — 7:16am PDT

    look forward to getting to know you some over a few cold ones next Tuesday. Come hungry, we’ve got some great food and drink on tap

  10. CoreyTuesday, September 16th, 2008 — 2:52pm PDT

    I’ll be there tonight as well representing 😀

  11. Brew 2.0, Molson’s Special Night for Bloggers » Vancouver Blog Miss 604 by Rebecca BollwittWednesday, September 17th, 2008 — 11:51am PDT

    […] for the Brew 2.0 event last night we weren’t too sure what to expect but found ourselves in for a treat once we […]

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