It’s no secret that (especially during hockey season), I love a good pint. Also, when I think of beer + blogging I think of John and Duane, so it’s only fitting that we’ve received invites to Molson’s unique “Brew 2.0” evening that will be taking place later this month.
The event will also be a chance for you to meet your hometownâ€™s best brewmasters – Kerry Scarsbrook & Gord Rickards, creator of Rickardâ€™s Red. Gord created his â€˜Redâ€™ brew in 1985, and itâ€™s now the number one selling red beer in Canada. Theyâ€™ll explain the brewing process and share some cool stories from their amazing careers.
They held a similar event in Toronto and invited bloggers like Joey deVilla, Greg Clow, and the Cheap Eats Toronto folks.
To add to the history-theme of the event, Molson Brewery founder John Molson’s great-great-great-great-grandson, Geoff Molson, will also share with you his family ties to the Canadian tradition of brewing. Geoffâ€™s a seventh-generation brewer, and is excited to meet Vancouver social media experts â€“ heâ€™ll speak to how his familyâ€™s company has evolved, which started by serving beer in Montreal 222 years ago (before the internet).
Some quick facts about beer and/or Molson in Vancouver that I could find:
– In 1901, The quarters of the Vancouver Board of Trade were on the second floor of the Molsonâ€™s Bank Building, which went up in 1898 and stood where Harbour Centre does today, at the northeast corner of Hastings and Seymour. (Molsonâ€™s Bank had started in 1855 in Quebec, was taken over in 1924 by the Bank of Montreal.) [VancouverHistory]
– In 1958, Lucky Lager Breweries was acquired by Labatt’s, and Molson’s bought out the American-owned Sick’s brewery and became a major player in B.C. with a plant at the south end of Burrard Bridge. [VancouverHistory]
– In 2007 Matthew Good performed for a small group of contest winners at the brewery on Burrard. [Miss604]
– In 2008 Molson is named the official beer of the Vancouver 2010 Olympic Games. [TheProvince]
Embracing bloggers and online content creators when it comes to marketing it always a good idea in my opinion. We’re all going to write about it (even though we have no obligation to) and there will probably be hundreds of photos up on Flickr after that evening as well. Either way, we’re talking about it already and are looking forward to being wined and dined.